• by Fern Siegel , September 21, 2023

Sparkling Ice has tapped Red Tettemer O'Connell + Partners (RTO+P) as its agency of record, driving ad campaigns.

MRM Media will handle all media strategy.

Sarah Gustat, executive vice president of marketing, said: "This strategic alliance signifies a pivotal moment for our brand, and we eagerly anticipate the innovative content and activations Sparkling Ice will introduce in the near future."

"In partnering with RTO+P and MRM, we will bring a fresh, new look to the Sparkling Ice brand," said Ken Sylvia, CEO at Talking Rain Beverage Company, Sparkling Ice's parent company. "This partnership will undoubtedly magnify our ongoing efforts."

Philadelphia-based RTO+P's client work includes Dietz & Watson, E. & J. Gallo Winery, Insomnia Cookies and MetLife Insurance.

Sparkling Ice was ranked as the leading bottled sparkling water brand in the United States, with approximately $837 million worth of sales in May 2022, per Statista.