Joy Meets World

Joy

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OVERVIEW

You might not have heard of Joy Mangano. But her story was inspiring enough for Jennifer Lawrence to win a Golden Globe playing her in a little Oscar-nominated, David O’Russell movie called...JOY. Simultaneously, we helped the real Joy pull off one of the biggest retail launches ever in Target, Macy’s, Bed Bath & Beyond and more. That’s what happens when JOY meets WORLD.

The Fitted Bureau Event

As a way to tap into local influencers and tastemakers for the launch of the Hi-Crown Fitted hat, we created a traveling, invite-only...