Season No. 14 of It’s Always Sunny in Philadelphia kicked off on FXX Wednesday night, but what can fans snack on while watching the sitcom?
Philadelphia-based meat and cheese provider Dietz & Watson teamed up with Sailor Jerry Spiced Rum to answer that question by creating the Rum Ham, a staple on the show.
Red Tettemer O’Connell + Partners, also Philadelphia-based and the agency of record for Dietz & Watson, spearheaded a social push this week for the debut of the Rum Ham, promoting it with organic paid posts on Instagram and Twitter.
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