CATEGORIES
Digital
Experiential
Fashion
Technology
OVERVIEW
UA Canada and Sport Chek, a major Canadian sports retailer, asked us to create a program to find Canada's best young athletes for Under Armour's youth label UA NEXT. We designed the TEAM UA NEXT website for parents and kids to share video highlights with Under Armour, and each other, to encourage healthy competition and show that they truly deserved to be the next faces of UA NEXT.
Rewards System
Strategy & Design
We evolved the familiar "Like" interaction by creating a new UI button that grew in size and design as more people interacted with it. It gave participants a way to encourage one another while staying competitive.
What it all boils down to.
A few stats that sum up our blood, sweat, & tears.
We Build Pride
We re-launched an iconic American brand with a steady stream of content that shows just what it means to “build pride.”
Have Your Fun
The Original Donut Shop coffee isn't full of hints of this and notes of that. It’s just simple coffeeliciousness.
