Press | RTO+P

10.21.24 · Ad Age

Arrae Minces No Words in Irreverent Ads About Women’s Health

Three new spots highlight the ridiculous preparation women go through ahead of sexual encounters and other health events in unfiltered terms.

10.17.24 · Adweek

Nostalgia Drives Halloween as Brands Revive Classic Ads

Dietz & Watson, a Philadelphia-based deli brand, has revived the Gabaghoul, first seen in 2021 with actor Vincent Pastore in the role.

09.05.24 · Event Marketer

Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a...

04.26.24 · Marketing Dive

Campaign Trail: Sheetz encourages fans to unleash their inner Freakz

Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.

03.10.24 · Vanity Fair

Barbie Couldn’t Make an Oscars 2024 Comeback

The commercial block after best director was presented featured a spot in which Sparkling Ice-brand sparkling water proposed a toast for all the “Greta directors,” before slyly deleting the word...

03.08.24 · Ad Age

Sparkling Ice will air Oscars ad calling out Greta Gerwig snub

‘Anything but Subtle’ spot by agency RTO+P marks the brand’s first appearance in broadcast

02.22.24 · Yahoo! Finance

Mod Op Acquires Award-Winning Creative Agency Red Tettemer O'Connell + Partners

RTO+P joins Mod Op with a mission to combine technology and creativity to give clients an unfair advantage

02.05.24 · Campaign Brief Asia

This Year's Latest Super Bowl LVIII Commercials and Teasers!

While we can’t control which teams make it to the big game each year, we can control our Super Bowl spread. With a little help from (an) Usher, Dietz and Watson is serving up all the game day recipes.

01.31.24 · Adland

Dietz & Watson is Ushering in the Super Bowl

The Philadelphia-based meat and cheese maker has partnered with RTO+P to recruit four real NFL stadium Ushers [to] provide tips and recommendations on how to create the perfect spread.

01.26.24 · Muse by Clio

2 Minutes With... Steve O'Connell, Co-CCO at RTO+P

On shifting quickly between the big picture and small details

01.17.24 · 425Business

Sparkling Ice Launches New Marketing Campaign with Celebrity ‘Chief Flavor Officer’

Talking Rain Beverage Co., the Preston-based parent of Sparkling Ice, recently debuted its “Anything but Subtle” advertising blitz featuring "Schitt’s Creek" star Annie Murphy.

01.10.24 · MediaPost

Annie Murphy Promotes Sparkling Ice's Flavor Explosion

The creative, by Red Tettemer O'Connell + Partners, has Murphy dressed in a bright pink suit to welcome viewers.

10.30.23 · Muse by Clio

Spooky Halloween Scaries From Around the Globe

Deli foods company Dietz & Watson partnered with Red Tettemer O'Connell + Partners to introduce "Frank & Stein's." Comedian Sam Alkhatib and influencer Jake Gould star in Cheers-inspired episodes.

10.17.23 · Little Black Book

Dietz & Watson Are Back for Spooky Season to Introduce Frank & Stein’s

The Red Tettemer O’Connell + Partners campaign launches Dietz Dogs ahead of Halloween.

09.21.23 · MediaPost

Sparkling Ice Selects RTO+P As AOR

Sparkling Ice has tapped Red Tettemer O'Connell + Partners (RTO+P) as its agency of record, driving ad campaigns.

09.20.23 · Martechcube

Sparkling Ice collaborates with RTO+P and MRM Media

RTO+P will drive the creative campaign executions, crafting compelling narratives and visual content for the beverage brand.

09.19.23 · Little Black Book

Sparkling Ice Embarks on New Era of Campaign Excellence with Creative and Media Buying Agencies

Sparkling Ice, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading...

06.08.23 · Little Black Book

RTO+P and Dietz & Watson Team Up with Chris Distefano in New Humorous Campaign

In a series of three spots complete with grilling recipes and a Snapchat AR Lens, the teams came together for a laugh-out-loud funny start to the summer

04.18.23 · Little Black Book

Dietz & Watson Reminds Us That Philadelphia's Favourite Never Cuts Corners

'Quality Above All' campaign from Red Tettemer O’Connell + Partners features stars of the company telling stories of hard work

01.21.23 · Billy Penn

The Bird Dog truck will roll up to the Eagles tailgate before the Giants playoff game

Get your free franks, free swag, and possibly start a new tradition.

01.12.23 · Agency Spy

Thursday Stir

Eagles Fans are one of a kind, so Dietz & Watson is introducing Philadelphia to the Eagles’ very own special frank, The Bird Dog, with some help from RTO+P.

01.06.23 · Little Black Book

Red Tettemer O’Connell + Partners Unveils Brand New Office Post-pandemic

The new and improved space threads through every fibre of the agency’s brand, business, and culture – giving the team an inviting and exhilarating place for creating unforgettable work.

12.02.22 · Agency Spy

Friday Stir

Insomnia Cookies and indie creative agency Red Tettemer O’Connell + Partners kick off cookie season by declaring Insomnia the official cookie supplier of the 2022 Holiday Season.

11.30.22 · Reel 360

Insomnia Bakery enlists Santa as holiday influencer

Developed by Red Tettemer O’Connell + Partners, the holiday-themed campaign taps into trends across TikTok, providing an ironic twist on the app’s influencer-centric culture.

10.12.22 · Reel 360

Boo! Dietz & Watson spooks us with SandWitches

Dietz & Watson is back for more fun this Halloween season, ready to top the fabulous success of last year’s The Gabaghoul.

10.06.22 · AgencySpy

"The folks at Dietz & Watson love a good fright at Halloween"

This year, the meat purveyors, with help from Red Tettemer O’Connell + Partners, are featuring a trio of witches, but not the Sanderson Sisters. Instead, they present the SandWitch Sisters...

08.15.22 · Reel 360 News

RTO+P and Dietz & Watson are back

The :15’s and :30’s are intended to do more than just launch the new snacks, but prove how Dietz & Watson does snacking…in a playful, personal driven way that drives home their bold flavor.

08.15.22 · Ads of the World

Looking to spice up your snack cabinet?

Dietz & Watson has once again teamed up with independent creative agency Red Tettemer O’Connell + Partners to debut this new campaign, which consists of four video spots.

06.01.22 · SHOOT

Joshua Bull joins RTO+P as associate creative director

In his previous role as an associate creative director at Taylor Strategy, Bull worked with the likes of Secret, Stoli, Guinness, Captain Morgan, Gillette and Smirnoff.

06.01.22 · Little Black Book

Red Tettemer O’Connell + Partners Expands Agency Creative Leadership Team

Joshua Bull will both collaborate on concepting and crafting unforgettable creative on accounts across the agency including Dietz & Watson, Nesquik, E&J Gallo and Nature’s Bakery.

05.06.22 · AgencySpy

Adam Scott, Black Box Wines’ Savvy Man, is Back

Adam Scott debuted as Savvy Man for Black Box Wines back in March. Now he continues his wry charm as a connoisseur of boxed wine in a continuation of “The Savvy Man” campaign by RTO+P.

03.25.22 · AgencySpy

RTO+P Expands Leadership With Four New Associate Partners

RTO+P promoted four longtime employees to associate partners, a new level at the agency that marks an elevated offering for the agency’s clients.

03.22.22 · MediaPost

That's Chill: To Preserve English Muffins, Fan Keeps House Temps Low

In these ads, via RTO+P, a guy is so obsessed with his Bays English muffins that he keeps his house at 37 degrees Fahrenheit because that’s the temperature Bays English muffins are kept in the...

03.21.22 · Wine Spectator

Adam Scott Joins Black Box Wines as 'The Savvy Man'

"A great wine that doesn't take itself so seriously, I can relate to that," says actor Adam Scott.

03.21.22 · Little Black Book

Bays English Muffins Work for All Occasions in Chilled Campaign

Red Tettemer O’Connell + Partners show how versatile Bay's muffins can be

03.02.22 · AgencySpy

Adam Scott Is a Boxed Wine Connoisseur in a Campaign for Black Box Wines

Scott plays “Savvy Man,” a connoisseur of a single brand of boxed wine—Black Box Wines.

02.13.22 · Yahoo! News

Losing Hurts, So Dietz & Watson Is Offering Emotional Support Dogs to Sad Football Fans After the Big Game

The perfect remedy? An emotional support dog. A hot dog, that is.

02.09.22 · Adweek

Dietz & Watson Grills Up ‘Emotional Support Dogs’ for Fans of Big Game Losers

“Emotional Support Dogs” will help supporters of the losing squad ease their pain with emotional support hotdogs.

02.09.22 · Trendhunter

Dietz & Watson Created "Emotional Support Dogs" for the Super Bowl

These "dogs" are not animal companions but in fact hot dogs that promise to take the sting out of a loss.

10.12.21 · The A.V. Club

The Sopranos' "Big Pussy" Bonpensiero stars in deli meat Halloween ad campaign as "The Gabaghoul"

Pointy-eared, his pallid flesh covered partially by a tank top, gold chain, and black bathrobe, The Gabaghoul lives in service to his patron, Dietz & Watson, and their “Halloween Hosting” campaign.

10.12.21 · Little Black Book

The Sopranos’ Vincent Pastore Becomes The 'Gabaghoul' for Dietz & Watson’s Spooky Snack Spots

Developed by RTO+P, the new campaign features everything the brand has to offer in the form of a cooking show, Halloween Hosting with The Gabaghoul.

08.30.21 · Marketing Dive

Slinky makes social media debut with search for new jingle

The effort, Slinky's first with RTO+P, is running across TikTok and Instagram and employs a mix of influencer marketing and word-of-mouth tactics.

08.06.21 · SHOOT

2021 Mid Year Report Card Survey Response: Steve Red

In its Midyear Report Card Survey, SHOOT sought feedback from a cross-section of the industry and found a sense of purpose, a need for positivity in the face of adversity, and a willingness to take...

03.18.21 · MediaPost

Tullamore D.E.W. Shakes Up St. Paddy's Day With Influencer Campaign

William Grant & Sons’ Irish whiskey brand, is celebrating St. Patrick’s Day with an activation inviting influencers to enjoy a specially made green drink.

03.17.21 · Adland

St. Patrick's Day Social Campaign from Tullamore D.E.W. and RTO+P

The brand has invited ten influencers, including Adam Pally, Chris Melberger, and Adam Lefkoe – to add a 50ML bottle of Tullamore D.E.W. to their green shakes.

02.09.21 · The Drum

How do you solve a problem like... getting the most out of a Super Bowl star endorsement?

To celeb or not to celeb? That’s the multi-million dollar, largely unquantifiable question.

02.04.21 · Shots

New Dietz & Watson spot featuring Craig Robinson

Step into Craig’s Corner, where comedian and The Office alumnus Craig Robinson can help you build the perfect sandwich, in a new campaign for Dietz & Watson.

09.23.20 · Campaign

Insomnia Cookies stages a virtual pajama party

To kick off the campaign and inaugurate Insomnia’s new TikTok page, Philadelphia-based rapper Leese B debuted an original track on the platform praising Insomnia’s late-night cookies.

07.30.20 · Muse by CLIO

#WFH Diaries: Steve and Carla Red of Red Tettemer O'Connell + Partners

With the coronavirus pandemic surging anew, most folks are still working from home. We're continuing to check in with creative professionals to see how they're faring. Below, we chat with Steve and...

04.20.20 · Adweek

Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards

The Icelandic vodka brand has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes. Each week, the brand...

03.27.20 · Marketing Dive

Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents

The Snack Sized Adventure campaign is centered around a website with game ideas for kids stuck at home. The site includes a digital book titled "What on Earth should I do with my kids?" that...

03.26.20 · The Drum

Nature's Bakery: Snack Sized Adventures by Red Tettemer O'Connell + Partners

The snack brand has partnered with its creative agency Red Tettemer O’Connell + Partners (RTO+P) to launch 'Snack Sized Adventures', a new effort aimed at inspiring families to de-stress and enjoy...

01.07.20 · Ads of the World

The Holidays Are What You Make Them

Film advertisement created by Red Tettemer, United States for Craftsman Tools, within the category: House, Garden.

12.17.19 · MediaPost

Craftsman Wears The Ugly Sweater For Holiday Campaign

Craftsman is launching a social-led campaign encouraging fans to comment on the brand’s ugly sweaters to win prizes. The campaign, developed with Red Tettemer O’Connell & Partners (RTO+P), is...

12.17.19 · Shoot Online

2019 Year in Perspective Story

Two of our proudest moments pushed into untracked territory for both our agency and one courageous client. We launched a new product born out of the pop lexicon. Dietz Nuts – the world’s first meat...

12.12.19 · AdStasher

Fanship and Tullamore D.E.W. Brings People Together in New Campaign

Tullamore D.E.W., William Grant & Sons’ original blended Irish whisky, has launched a new set of spots in partnership with its creative agency, Red Tettemer O’Connell + Partners (RTO+P), that...

12.10.19 · ADAGE

Red Tettemer O'Connell + Partners Shuffles Creative Leadership

Red Tettemer O’Connell & Partners is reshuffling its creative leadership by promoting Steve O’Connell, longtime executive creative director and partner, to co-chief creative officer. He shares the...

12.10.19 · MARKETING COMMUNICATION NEWS

Red Tettemer O’Connell + Partners Expands Creative Leadership And Announces New Co-Chief Creative Officer

Leadership Changes Come on the Heels of Several New Hires and Promotions Across the Agency, Pulling Talent from R/GA, Anomaly, and DARE.

09.26.19 · ADWEEK

Eat a Rum Ham While Watching It’s Always Sunny in Philadelphia

Philadelphia-based meat and cheese provider Dietz & Watson teamed up with Sailor Jerry Spiced Rum to answer that question by creating the Rum Ham, a staple on the show. Red Tettemer O’Connell +...

09.26.19 · Mobile Marketer

Dietz & Watson cooks up 'rum ham' for 'It's Always Sunny in Philadelphia' premiere

Dietz & Watson's "rum ham" promotion aims to leverage the publicity for the season 14 premiere of "It's Always Sunny in Philadelphia" and connect with fans of the long-running FXX sitcom. As a...

07.17.19 · NOSH

Charles & Alice Launches Probiotic Fruit Pouch

To lead the expansion plan, Charles & Alice has partnered with Crossmark and renowned creative agency Red Tettemer O’Connell + Partners (RTO+P) of Philadelphia. RTO+P has helped craft campaigns...

07.15.19 · GlobeNewswire

Charles & Alice Launches First-Ever Probiotics Fruit Pouch Into the U.S.

In honor of Bastille Day, French chilled-fruit product innovator, Charles & Alice announces a revolution in healthy snacking. Kids! Fruit Probiotics™ deliciously combine the benefits of organic...

05.24.19 · MediaPost

TJ Maxx's 'Squirrelly' New Campaign For Sierra

TJ Maxx is out with a humorous new campaign for its Sierra brand (FKA Sierra Trading Post) done with agency Red Tettemer O’Connell + Partners, the latter’s first effort for the brand. “Summer...

05.10.19 · Philadelphia Inquirer

What Dietz & Watson is trying to do with its ‘jawn’ tote bags and ‘body by bacon’ swimsuits

The two were drawn into the Dietz & Watson “Delishop,” a 3,000-square-foot pop-up at Fifth and South Streets on Wednesday by the gear they saw in the windows. Once inside, they saw the “body by...

04.18.19 · Forbes

Reyka Vodka Wants To Save The Puffins

Reyka has partnered with the National Audubon Society, an avian advocacy organization in the United States, where the the loss of puffin populations is most strongly felt. In line with the typical...

04.17.19 · Marketing Dive

Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up

The Delishop, a collaboration with agency Red Tettemer O'Connell + Partners, features "Instagram-worthy photo ops," a bodega, a backyard experience and art installations. Along with prepackaged...

03.26.19 · The Drum

Dietz & Watson: Craig Robinson Hoagie Song by Red Tettemer O'Connell + Partners

Dietz & Watson has unveiled a new ad that cements just how serious the brand is about hoagies by bringing back comedian Craig Robinson to deliver an ode to Philly’s favorite food and the hometown...

03.25.19 · MediaPost

Dietz & Watson Taps Craig Robinson For New Campaign

Dietz & Watson is bringing back spokesperson Craig Robinson in a new campaign to raise awareness about the brands deli meats. As part of the campaign the company is launching the Real Philly Deli...

03.19.19 · The Drum

Dietz & Watson: Real Philly Deli Hoagie Guide by Red Tettemer O'Connell + Partners

Philly-based deli brand Dietz & Watson has created the Real Philly Deli Hoagie guide, the preeminent guide to finding every “real” deli in the greatest sandwich city in the world.

02.04.19 · Billy Penn

Philly-made Dietz Nuts are the meat snack you’ve been looking for

People watching Super Bowl LIII in the Philadelphia region were introduced to a new locally-made snack that was more exciting than almost anything on the field. They’re called Dietz Nuts, and...

02.03.19 · UPROXX

Craig Robinson’s Commercial For Dietz Nuts Stole The Show At Super Bowl LIII

Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on...

02.02.19 · A.LIST

Super Bowl 2019: Brand Campaigns And Commercials Round-Up

Dietz Nutz Makes Fun Of Name With Play On Words. Dietz & Watson, a meat and cheese manufacturer, created a spot with a lot of “dietz nuts” puns. The 30-second video features comedian Craig Robinson...

02.01.19 · Philly Egotist

New Super Bowl Campaign/Product from Philly-Based Dietz & Watson and RTO+P

Philadelphia-based premium meats and cheese manufacturer Dietz & Watson has launched a new product posed to be consumers’ new go-to game day snack, Dietz Nuts. Originally concepted as a Super Bowl...

01.30.19 · Adweek

Super Bowl Roundup

If a brand releases a Super Bowl campaign, but it doesn't air during the Super Bowl, is it really a Super Bowl campaign? Dietz & Watson is going to test that on Sunday when it runs a primarily...

01.30.19 · MediaPost

Agency's Proposed SB Stunt Inspires Dietz Nuts

Red Tettemer O’Connell + Partners (RTO+P)'s pitch for client Dietz & Watson (D&W) took an unexpected direction when the agency's idea for a Super Bowl stunt inspired the brand to create a new...

01.30.19 · Marketing dive

Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt

Deli brand Dietz & Watson unveiled a 30-second spot promoting the new Dietz Nuts product, the "first-ever meat nut," which is actually a sausage bite, according to news shared with Marketing Dive....

01.30.19 · Philadelphia Weekly

Pushing the meat: Dietz & Watson, Philly ad firm RTO+P slay with new Super Bowl spot

Leave it to Steve Red, president and chief creative officer of longtime Philly ad firm Red Tettemer O’Connell + Partners to drop the words “Deez Nuts,” in a nationwide press release.

01.29.19 · The Drum

Dietz & Watson brings out Dietz Nuts 'meat nuts' in time for Super Bowl

Philadelphia-based meats and cheese manufacturer Dietz & Watson has launched a new product as a go-to game day snack – Dietz Nuts, and it has The Office alum, Craig Robinson, making plenty of...

01.28.19 · Business Insider

80-year-old brand Dietz & Watson is launching a whole new product line just for the Super Bowl

And it's a brilliant strategy to grab people's attention without a $5 million TV ad.

01.28.19 · Deli Market News

Dietz & Watson Debuts New Product For Super Bowl

Ha, got 'em! The 80-year-old specialty food giant steals the game day show, launching a new snack line and campaign. I’m pretty sure that every company aspires to be meme-worthy these days, and...

01.23.19 · Muse by CLIO

Your Favorite Super Bowl Ads Ever, in 53 Words or Less

Ad veterans including Steve O’Connell and Steve Red pick the top spots from 53 years of games. It's Super Bowl time again, which means, for three hours on Feb. 3, viewers across the country...

12.13.18 · adforum

Ham for the Holidays

In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads...

12.07.18 · MediaPost

Agency Daily: Holiday Ad Blitz Continues

Agencies continue to unleash their festive creativity on behalf of clients this holiday season. Dietz & Watson's “Ham for the Holidays” and "Say Cheese" spots center on spokespeople and real-life...

10.18.18 · Campaign

Private View: Dunkin' Donuts should stick to coffee, not tiny houses

I know the brand that was "time to make the donuts" is long ago and far away. But, in the words of Seth and Amy, "Really?!," it’s Dunkin Donuts… um, I mean…Dunkin. Coffee. Do we need to sap every...

09.19.18 · B&T Magazine

Scotch Brand Raises A Glass To Anthony Bourdain In Highly Emotive Emmys Ad

There wasn’t a dry eye in the house during yesterday’s Emmys after an ad featuring Anthony Bourdain ran in the US during the awards coverage.

09.18.18 · The Drum

Balvenie raise a glass to Anthony Bourdain in tear-jerking Emmy tribute

Scotch whisky brand The Balvenie have marked the passing of celebrity chef and spokesman for the brand Anthony Bourdain during a heartfelt 30-second tribute premiered during last night's Emmy Awards.

09.12.18 · Mediapost

RTO+P's First Work For Client Nature's Bakery

Nature's Bakery is launching its first work with Red Tettemer O’Connell + Partners (RTO+P). The "Fuel the Phenomenal" creative suggests how its snacks help kids excel as they overcome various...

08.13.18 · Movidiam

Red Tettemer O'Connell + Partners: Steve Red - Hiring for talent not necessarily for skill

Today's Movidiam Podcast welcomes Steve Red, Founder, President and Chief Creative Officer at Red Tettemer O'Connell + Partners. Steve spoke with us about how he began in the ad business as an...

06.24.18 · The Drum

Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners

The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun. Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,”...

05.16.18 · ADWEEK

Brooklyn Decker and Andy Roddick Are Advertising’s Newest Charmingly Adorable Couple

Dietz and Watson has been a family-owned company for over 80 years, so their food’s role in family life is a point of pride. That’s why, when the Philadelphia-based deli brand decided to bring on...

05.14.18 · The Drum

Andy Roddick and Brooklyn Decker are enamored with lunchmeats in Dietz & Watson campaign

Following a successful ‘Deli, Deli’ Super Bowl campaign, deli foods provider Dietz & Watson is going the family route with a campaign that's enlisted real-life couple, tennis star Andy Roddick and...

04.19.18 · Media Post

With No U.S. Team In The World Cup, Let's Root For...Iceland?

With no U.S. team in the upcoming World Cup competition, William Grant & Sons’ Reyka Vodka is urging Americans to root for a team near and dear to its heart in a new ad campaign: Team Iceland.

04.18.18 · Agency Spy

RTO+P and Reyka Vodka Think We Should All Cheer for Team Iceland in the World Cup

Team USA did not make it to the World Cup this year (booooooooo!). You know who did, though? Iceland (yaaaaaaaay?). OK, so what will American soccer fans—many of whom also happen to enjoy...

03.12.18 · The Drum

Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Actor Hugh Jackman’s Laughing Man Coffee has received a brand a refresh and new marketing campaign, ‘Make Every Cup Count,’ to celebrate its mission to deliver premium coffee and give back to the...

03.12.18 · The Drum

Laughing Man Coffee Company: Make Every Cup Count by Red Tettemer O'Connell + Partners

In a new national marketing campaign, Laughing Man Coffee unveiled an updated logo, revamped brand packaging, a new recyclable pod format and expanded availability and varieties.

02.04.18 · Adweek

You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on Philly TV Today

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

02.04.18 · Thrillist

This Deli in Philadelphia Is Trolling Bud Light’s ‘Dilly Dilly’ Ads

"Deli Deli" is the new Super Bowl slogan for the decidedly non-medieval meat and cheese purveyor Dietz & Watson. In an obvious troll of Bud Light's "Dilly Dilly" commercials, the Philadelphia-based...

01.29.18 · AgencySpy

Dietz & Watson Names RTO+P as AOR

Philadelphia-based deli manufacturer Dietz & Watson named hometown agency Red Tettemer O’Connell + Partners (RTO+P) as its agency of record, following a review.

11.06.17 · Digiday

‘I thought it was a jackpot’: Agency executives’ starting salaries

It’s a far crawl to the top of the ad industry, and even today’s marketing heavyweights started out making barely enough to pay for rent. We asked agency executives to share the salaries they...

10.04.17 · The Drum

On National Vodka Day, RTO+P says it will continue working with Reyka Vodka spokesperson Frikki

Today (Oct. 4) is National Vodka Day, and to celebrate the spirit, The Drum reviews how Icelandic distiller Reyka Vodka has been spinning its quirky campaign featuring its bearded star, Frikki, and...

10.04.17 · MediaPost

Scotch Brand The Balvenie Introduces First National TV Spot

The Balvenie and agency Red Tettemer O’Connel + Partners are introducing the Scotch whiskey brand’s first national TV campaign to promote a web series that the brand has produced in partnership...

08.25.17 · Campaign US

Recommendation Engine: Red Tettemer O'Connell + Partners' Michelle Maben

This art director secretly listens to Harry Styles and consumes RV renovation blogs when she's not-so-patiently waiting for "Broad City" to return.

06.29.17 · POPSUGAR.

Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It

"NO! You're supposed to feel ASHAMED," says the devil in this hilarious spoof from our favorite healthy ice cream brand, Halo Top.

06.20.17 · MediaPost

BIZ DEV: RTO+P Wins Chronic Tacos AOR

Philadelphia-based Red Tettemer O’Connell + Partners (RTO+P) has been selected by fast casual Mexican restaurant chain Chronic Tacos for creative AOR duties.

06.19.17 · Campaign

Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR

The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."

06.19.17 · QSR Magazine

Chronic Tacos Partners with Red Tettemer O'Connell

Full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) announced its new status as agency of record for fast-casual Mexican chain restaurant Chronic Tacos.

05.23.17 · MediaPost

Reyka Vodka Doubles Down On Portland With New Campaign

William Grant & Sons believes Portland Oregon is similar to Reyka Vodka's home country of Iceland which is why the distiller is focusing specifically on the Northwestern city as part of new...

05.18.17 · The Drum

Independent Influence to spotlight indie agency inspiration

According to the US Census Bureau, in 2014, there were over 13,000 advertising agencies in the US. Further, the Bureau of Labor Statistics indicated that there were close to 200,000 people employed...

03.09.17 · Campaign

My career in 5 executions: RTO+P's Steve Red

From cable czar to Dockers dads, RTO+P's founder and CCO keeps pushing forward to the next idea. A creative needs to keep looking for the next idea, Red says. "Push to find ideas that have a place...

12.07.16 · Adweek

This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name

Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does count over...

12.06.16 · Chilled Magazine

Reyka Vodka is wishing Happy Holidays to every person in Iceland.

Lots of brands say Tis the Season, but not every brand sends Merry Wishes to an entire country. Reyka Vodka is reaching out to all Icelanders in real time on a Facebook Live taking place now! In...

11.15.16 · Event Marketer

Century 21 Events Highlight Real Estate Agents Of The Future

To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate...

10.12.16 · Adweek

Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin

Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand its clients and just...

10.06.16 · Event Marketer

MSF Wraps Tasty Summer Sampling Tour

Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal...

10.04.16 · LBB Online

RTO+P and Peach Street Distillers Announce New Seasonal Gin

Red Tettemer O'Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced today that they are rolling out the first in a limited edition seasonal batch of...

09.26.16 · Adweek

RTO+P Debuts First Work for New Client Speck

Red Tettemer O’Connell + Partners launched a campaign for its new client, smartphone case brand Speck, emphasizing the durability of its new Presidio line.

09.01.16 · Adweek

These 11 Brands Are Already Using Instagram's New Zoom Feature

Now, iPhone users can now pinch photos and videos to get a closer look at them, and there's plans to roll out zoom for Android phones in the coming weeks. And when a social platform introduces...

08.10.16 · The Drum

Independent Influence: The visual vocabulary of Philadelphia in collaboration with RTO+P

In the Philly creative community, that spirit of independence permeates. Several agencies proudly fly the indie flag and are creating standout work — and RTO+P is one of its anchors.

08.02.16 · BizBash

How to Design an Event That’s "Futuristic But Not Cheesy"

Projection mapping, an animated photo booth, and a forward-thinking speaker helped Century 21 show agents what the future holds for the real estate industry.

05.31.16 · The Dieline

RTO+P does Peach Street Distillers Rebrand

Colorado’s-own Peach Street Distillers has launched a full rebranding that gives all of its 25 craft spirit brands a cohesive look and feel, including a new website, labeling and branding, and...

05.23.16 · Digiday

Why so many brands are making documentaries

Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His story is one of five that food brand MorningStar Farms chronicles in its new docu-series “The Veg Effect,”...

05.04.16 · National Association of REALTORS

Check Out These Real Estate-Themed Emojis

You can now talk to your clients in real estate-themed emojis. The California Association of REALTORS® launched a REALTOR®-centric emoji keyboard this week, which they're calling CARmojis.

05.04.16 · Brand Packaging

"Colorado Made by Colorado Folk" - Peach Street Distillers Portfolio Gets Full Rebrand

Launched in early May, Colorado’s-own Peach Street Distillers has unveiled a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website...

04.29.16 · The Drum

RTO+P creates real estate emojis for California Association of Realtors

To try and make the home-buying process a little more fun, RTO+P has created real estate-themed emojis for the California Association of Realtors (C.A.R.). The CARmojis app, which is available...

04.12.16 · Business Insider

29 crazy, beautiful ad agency staff photos

As is expected from the creative industry, many ad agencies put in a gargantuan effort to make sure their staff photos stand out from the rest.

04.01.16 · AdWeek

Check Out the 2016 Shorty Award Winners for Best Brands on Social Media

A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality...

03.29.16 · Little Black Book

RTO+P’s Maker Studio Builds Giant Interactive Map for GOOD Magazine

The latest project from Red Tettemer O'Connell + Partners' (RTO+P) Maker team was a huge interactive map for GOOD Magazine’s event at SXSW Interactive in Austin.

03.28.16 · Campaign US

Overtime pay? Try yoga first

Beach retreats. Yoga. Visiting reptiles. Or how about a Porsche? In an attempt to keep employees from burning out, some agencies are loosening the tethers of the workplace and piling on the perks.

02.12.16 · Philadelphia Magazine

Keep it in Your Pants This Valentine’s Day

With Valentine’s Day coming up on Sunday, a Philly advertising agency has a simple message: Keep it in your pants. I’d explain, but it’s probably better if you watch this 48-second video from...

02.12.16 · Shots

Love Is In The Air And Not Online, Says RTO+P

As Cupid prepares his bow and sharpens his arrows, Philadelphia-based agency RTO+P has decided to focus on humour instead of romance this Valentine’s Day.

02.08.16 · Wall Street Journal | WSJ.com

Super Bowl Ads bring lighter tone

What do comedian Amy Schumer, an overly active fetus and the singer Seal have in common? Each appeared in commercials Sunday during Super Bowl 50 that scored big with viewers.

01.28.16 · Creativity

A Godzilla-Sized Ben Franklin and Cheesesteak Face Off in Surreal Philadelphia Tourism Ad

How do you enourage people to visit Philadelphia? The latest campaign has certainly found a bizarre way to do it, in the form of Godzilla-sized versions of Benjamin Franklin and a Philly cheesesteak.

01.27.16 · AdWeek/Ad Freak

Giant Ben Franklin and Giant Cheesesteak Battle in Inexplicably Weird Philly Tourism Ad

The City of Brotherly Love looks hip, inviting and postcard-perfect in a scenic new tourism ad ... that is, until a skyscraper-size Benjamin Franklin starts pounding the pavement to do...

01.08.16 · FastCo. Create

Joy Mangano is tapping the brand potential of her pop culture movement

Just as the film is making the award show rounds, Joy Mangano has launched a new ad campaign, by agency Red Tettemer O’Connell + Partners, for her real-life business. The occasion is announcing...

01.07.16 · AdWeek

Why Home Shopping Queen and New Hollywood Darling Joy Mangano Is Starting Over

"This is one of those rare moments when commerce, entertainment and culture collide to create something really special and unique. It's a first to have a retail launch of this magnitude preceded by...

11.23.15 · Creativity

Going to the Gym doesn't have to get all "Hunger Games" says Planet Fitness

New Hampshire-based national fitness chain Planet Fitness, which recently went public, has gone blockbuster with its "no lunks" message in a new cinema ad riffing off the "Hunger Games." Working...

11.11.15 · American Kennel Club

Company creates the first-ever scratch and sniff book for dogs

On November 10, The Honest Kitchen, an upscale all-natural pet-food company, released Is That My Dinner?, the first-ever scratch-and-sniff book designed for dogs. The book was created by ad agency...

11.10.15 · AdWeek

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these...

11.10.15 · FastCo. Create

It's a Canine Christmas with The Honest Kitchen's scratch and sniff book for dogs

Seeing no reason why a dog shouldn’t have its nose buried in a book, The Honest Kitchen has released a scratch and sniff book titled "Is That My Dinner?" Created by ad agency Red Tettemer O’Connell...

11.04.15 · AdWeek Agency Spy

RTO+P celebrates Ancho Reyes Liqueur win with fiery new video

Philadelphia-based RTO+P definitely has its own unique way of announcing news. In October, for example, the agency told the world about its two new creatives by turning them into 3D-printed Pez...

11.01.15 · Philadelphia Magazine

Philly's Coolest Offices

The offices at Red Tettemer O’Connell + Partners are as brazen and creative as the work the 20-year-old Center City marketing agency produces. Soaring ceilings, natural light and a...

10.26.15 · Digiday

The Digiday List: Agencies unheralded stars

When new hires join Philadelphia-based indie creative shop RTO+P, they’re welcomed in a decidedly weird way — the agency uses its 3-D printer to create Pez dispensers in their likenesses. That kind...

10.08.15 · Business Insider

This company takes welcoming its new employees to the next level

When you're the ad agency behind humorous commercials like Planet Fitness' lunk-free gym ads and Docker's "Stop Dad Pants" campaign, conventional thinking isn't really your thing.

10.07.15 · AdWeek/Ad Freak

This Agency Just Welcomed Two New Hires by Turning Them Into Pez Dispensers RTO+P fires up the 3-D printer

Ad agency Red Tettemer O'Connell + Partners has a tradition of welcoming new employees in unusual ways—like carving their faces into crayons or totem poles. But its latest new-hire stunt is...

09.28.15 · Digiday

The side hustles of agency creatives

Creatives don’t stop being creative when they clock out for the day. From selling handmade watches to owning a racing car company, the creatives we feature here stay true to their title with...

09.28.15 · Office Fetish

RTO+P West goes on display

The indie full-service marketing agency designed the space as creatively as the shop’s East Coast HQ, while threading a modern, beach aesthetic throughout the multi-level space.

08.15.15 · Hypebeast

Mitchell & Ness presents "Gentlemen of Streetwear" with Deon Point of Concepts

In its second installment of Gentlemen of Streetwear, hatmakers Mitchell & Ness head to notable Cambridge, Massachusetts streetwear boutique Concepts to talk to its general manager, Deon Point. In...

08.12.15 · Complex

Complex Senior Editor Russ Bengtson Talks Streetwear in This New Video Series for Mitchell & Ness

In effort to promote its line of Hi Crown Fitted hats, Mitchell & Ness launched a new documentary series titled “Gentlemen of Streetwear,” which profiles various influencers within the industry. ...

08.03.15 · Ad Age

Small Agency of the Year, 76-150 Employees, Gold: Red Tettemer O'Connell and Partners

Steve Red has always intended for his agency to influence the advertising industry, no matter the medium. "We'd like to be an agency of influence," said Mr. Red, president and chief creative...

07.23.15 · Little Black Book

The Changing Face of Cannes: B-Sides

As I sat around the table at beloved restaurant La Mirabelle in the old town of Cannes, one of my dinner mates said, “Let’s go around and tell each other our b-sides.” One by one we revealed the...

06.16.15 · Forbes

Not The Usual Suspects: 20 Small Agencies That Punch Above Their Weight

The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight. They don’t...

06.12.15 · Adweek

Taye Diggs Celebrates Cool Dads in Father's Day Spot for Dockers And, yep, he's singing

Fathers are hot in ads this year, and that's especially true as Father's Day approaches. Now, Dockers has tapped quadruple threat Taye Diggs—actor, singer, dancer, dad—to celebrate cool fathers.

06.10.15 · MediaPost Agency Daily

RTO+P Hires Hilary Craven As CMO

Hilary Craven is joining Red Tettemer O'Connell + Partners (RTO+P) as its Chief Marketing Officer. In this position, new at the agency, Craven is tasked with broadening the agency’s offering and...

06.08.15 · MediaPost Marketing Daily

Planet Fitness Plans Mass Fitness Freebie

Gym memberships and workout behavior may be at an all-time high in the U.S., but Planet Fitness is throwing a party it hopes will drive it even higher, inviting everyone in the U.S. and Canada to...

06.04.15 · MediaPost Agency Daily

Red Tettemer O'Connell + Partners Lands Honest Kitchen

Creative shop Red Tettemer O’Connell + Partners (RTO+P) has been named AOR for natural pet food company The Honest Kitchen following a competitive review. The agency’s Santa Monica office will...

06.03.15 · The Drum

RTO+P wins creative brief for The Honest Kitchen

Red Tettemer O’Connell + Partners (RTO+P) has won business for natural pet food company The Honest Kitchen following a review.

06.03.15 · Huffington Post

Here's the Taye Diggs Fatherhood Rap You've Been Missing Your Whole Life

Actor Taye Diggs has already proved he's triple threat onstage. And in this new commercial, he shows that he knows a thing or two about fatherhood as well. In honor of Father's Day, the dad to...

05.26.15 · Adweek

This Employee Won the Prize of a Lifetime at Her Agency Retreat Last Week

If you win a contest at your agency's retreat, you're usually pretty chuffed to get that $50 Amazon gift card. So, you can imagine how Perry Morris felt when she walked away as music-trivia...

04.29.15 · Agency Post, Hubspot

14 Approaches to Building a Strong Agency Brand

What does it take to create a memorable, remarkable agency brand? Can you rely on the founder? Should you put your efforts behind the style of a creative director? A brand is about much more...

04.24.15 · The New York Times

The Cost of Buying Someone’s Soul. Or Tweets.

YOU never forget your first time. Mine was 13 years ago, just after my first book came out in paperback. My literary agent called and said I’d been asked to be a “campus ambassador” for a brand of...

04.21.15 · Business Insider

20 crazy, beautiful ad agency staff photos

One of the many joys of working in the advertising and marketing industry is that companies tend to squeeze their creative juices wherever they can, even down to their agency staff photos.

04.08.15 · Agency Spy

RTO+P Tells ‘Long Story’ for California Association of Realtors

Red Tettemer O’Connell + Partners launched a new campaign for the California Association of Realtors entitled “Long Story.” The campaign title refers to the long stories individuals in the pair...

04.02.15 · Business Insider

A bunch of ad execs told us the truth about the drinking, sex, and whether the business is still like ‘Mad Men’

If "Mad Men" is anything to go by, working in the ad industry back in the 1960s looked like an awful lot of fun. There's the drinking, the sex, the fashionable clothes, the fancy restaurants,...

11.14.14 · AdFreak

Swarovski Charms Women With Personal Ads in Craigslist's 'Missed Connections' Pages Jeweler finds new storytelling platform

Red Tettemer O'Connell + Partners placed some faux personal ads in the New York, Philadelphia and Chicago sections of Craigslist's popular "Missed Connections" department on behalf of crystal...

11.13.14 · Business Insider

These Mysterious Craigslist Missed Connections Posts Are Actually Ads For Luxury Brand Swarovski

Earlier this week, two very similar “Missed Connections” personals ads appeared on Craigslist, seeking people out in two different cities. “Black tshirt ordering latte at La Colombe - m4w...

10.28.14 · Agency Spy

RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness

Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishments — with a digital and social campaign.

10.16.14 · New York Times

New Stetson Cologne Reaches Out Through Gallantry

The Stetson line of men’s fragrances is introducing a campaign for a new cologne on Thursday that it hopes will define a 21st century code of chivalry. Coty, which created the original Stetson...

10.05.14 · Coloribus

T. Rowe Price: "Everybody freaks out" Online Advert by Red Tettemer

07.16.14 · Think with Google

THE YOUTUBE ADS PEOPLE CHOSE IN JUNE 2014

The 2014 FIFA World Cup games mesmerized fans in June, as did some creative World Cup ads. Nike struck gold with “The Last Game,” featuring Ronaldo, Neymar Jr. and more. Beats by Dre got in on the...

06.16.14 · Adweek

Sarah Harbaugh and Jon Gruden Fight the Scourge of 'Dad Pants' for Dockers

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a...

06.12.14 · MediaPost Marketing Daily

Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive

Dockers has hired Jim Harbaugh, arguably the least nattiest guy in the NFL, and his anguished wife for a funny Father’s Day campaign. And for good measure, the Levi Strauss-owned brand has also...

06.12.14 · FastCoCreate

DOCKERS WARNS MEN AGAINST THE EVILS OF DAD PANTS

Years ago, there was a campaign against ugly shapeless pants for women and now Dockers is issuing the same warning to men. The brand and agency Red Tettemer O’Connell + Partners enlisted Sarah...

05.20.14 · Digiday

Despite failures, agencies plow ahead with products

Omelet LA, a creative agency with clients including Whole Foods Market, Microsoft and Coca-Cola, is gearing up to launch a line of butters — peanut, almond and sunflower — developed by...

04.21.14 · Ad Age

Deutsch L.A'.s Scott Joins Red Tettemer, CP&B Promotes Russack and More

Red Tettemer O'Connell & Partners has hired Deutsch L.A.'s Ryan Scott as its first West Coast VP-group creative director. He will report directly to agency partners Steve Red, president-CCO, and...

04.18.14 · Agency Spy

RTO+P Appoints First West Coast CD

Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the...

04.17.14 · The Drum

The Great Agency Adventure series: Introducing one man's quest to work for 14 agencies in 14 months

Four months ago, Steve Taylor, a copywriter who had been living his advertising dreams in New York, decided to give up the day job to trek across the USA and spend one month at a time at a variety...

04.16.14 · The New York Times

Children’s Book to Soothe Parents of the College-Bound

HOPING to ease the worries of parents anxious about saving for college, T. Rowe Price, the financial services company, is introducing a marketing campaign that looks less like it came from Wall...

03.27.14 · FastCo Create

THIS IS WHY YOU'RE SEEING ADORABLE PUPPIES TAKING OVER YOUTUBE TODAY

Last year on March 27th, more people searched for real estate online than on any other day of the year. Century 21 is looking to take advantage of that this year by adding puppies to the home...

03.27.14 · Creativity

Century 21 Takes Over YouTube With Puppy Cam

Century 21 follows up drone delivery with something much cuter: Puppies. Taking a cue from the uber-successful puppy cams that are all over the Internet, the brand is working with agencies Red...

02.14.14 · Agency Spy

RTO+P Helps Employees Find Their Match With Ranch Love

Philly-based Red Tettemer O’Connell + Partners created a site called “Ranch Love” which, through a series of highly scientific questions, matches up visitors with one of their employees and lets...

01.29.14 · Forbes

The Worst Super Bowl Ads Of All Time

Two years ago I surveyed an esteemed panel of industry insiders to find the best Super Bowl ads of all time. The overwhelming favorite was Apple’s “1984,” a celebrated spot that aired during the...

01.28.14 · ABCNews.com

Funniest and Flattest Super Bowl Ad Teasers

There are five days until the Super Bowl game, and ads for the ads are out in full force. But not all Super Bowl teasers are created equally. This year, a number of Super Bowl ads make fun of...

01.16.14 · Marketing Daily, MediaPost

Planet Fitness Pokes Fun At Fitness Fanatics

Planet Fitness is launching a campaign that continues to focus on the company’s “No Gymtimidation” approach to working out. Four national TV spots created by Philadelphia-based Red Tettemer...

01.14.14 · AdFreak

Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms

Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of...

12.12.13 · MediaPost Marketing Daily

Crying On Santa's Lap? That's A Sprout MOMent

The holidays are a time of family, fun, laughter and joy. They can also a time of worry, tears, pressure and stress. Sprout, a 24-hour network aimed at preschoolers and their parents, is...

12.06.13 · Agency Spy

RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms

he winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better. Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour...

12.06.13 · Agency Spy

RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms

The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better. Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour...

11.27.13 · Yahoo News - Trending Now

Ad Agency Holds "Hanksgiving" Combining Thanksgiving and Tom Hanks Movies

Are you a fan of Tom Hanks? Of course you are, who isn’t? Well one company in Philadelphia combined their love for the Oscar winner with their adoration of Thanksgiving. Ad agency Red Tettemer...

11.05.13 · Adland

Swarovski - Get caught in your Swarovski

Kidsleepy here says they look like old Diesel ads, and while I see what he means I also see the idea shining through all sparkly and bright caught in the photoflash. These women, glamourous like...

11.05.13 · The Drum

Swarovski launches first-ever campaign targeting North Americans

Swarovski has launched its first-ever North American integrated campaign specifically targeting the US market. Titled ‘Get Caught in Your Swarovski’, the creative features women ‘getting caught’...

10.23.13 · PSFK

Ad Agency Launches Paper WebsiteTo Attract New Talent

Indie creative agency Red Tettemer O’Connell & Partners recently started the search for some imaginative new interactive talent using a tongue-in-cheek paper website called “Create Cool Shit.”...

10.11.13 · AgencySpy

Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two...

10.08.13 · Adweek

Hunkvertising: The Objectification of Men in Advertising

Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a...

10.03.13 · Agency Spy

Red Tettemer O’Connell + Partners Will Mail You a Paper Website!

Independent creative agency Red Tettemer O’Connell & Partners announced a new agency initiative today searching for imaginative interactive talent. This initiative from the Philly-based agency...

10.01.13 · Little Black Book

Red Tettemer O'Connell + Partners creates 'paper doll' figures for new hires

Philly-based indie creative agency, Red Tettemer O'Connell + Partners (RTO+P), today announced a new crop of talent across departments. The new hires come on the heels of strong digital growth and...

09.26.13 · New York Post

‘I Am Don Draper’

During Advertising Week, we asked folks on Madison Avenue who they thought most believed they are the real, walking, talking embodiment of “Mad Men”’s Don Draper (or Peggy Olson). Here are the...

08.22.13 · Adland

Red Tettemer O’Connell + Partners Appoints Former Puma Exec, Adam Leaventon as Connection Strategist

Philly-based creative agency, Red Tettemer O'Connell + Partners (RTO+P), today announced the appointment of Adam Leaventon as Connection Strategist. Reporting directly to Steve Red, President and...

08.12.13 · New York Times

Accounts and People of Note in the Advertising Industry

Red Tettemer & Partners, Philadelphia, is being renamed Red Tettemer O’Connell & Partners to recognize the contributions of Steve O’Connell, partner and executive creative director. Also, the...

08.05.13 · Ad Age

Small Agency of the Year, 11-75 Employees:Red Tettemer O'Connell & Partners

Neither Philadelphia nor a mere two names on the door was quite enough for Red Tettemer O'Connell & Partners after another year of rapid growth. So the 70-employee shop added Executive Creative...

08.05.13 · Ad Age

Small Agency of the Year, 11-75 Employees: Red Tettemer O'Connell + Partners

Neither Philadelphia nor a mere two names on the door was quite enough for Red Tettemer O'Connell & Partners after another year of rapid growth.

07.17.13 · Ad Age

Red Tettemer Rebrands, Opens Outpost in Los Angeles

After 17 years in the city that's known for the Liberty Bell and cheesesteaks, Red Tettemer is going Hollywood or bust.

06.20.13 · Campaign Brief

Planet Fitness responds to 'Pinterest Stress' with 'No Pintimidation' via Red Tettemer + Partners

Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S....

06.05.13 · MediaPost

Out to Launch "What's Beautiful"

Under Armour has launched “What’s Beautiful 3.0,” a competition that drives women to set, meet and exceed fitness goals. Women can post their goals and workout regimes online and motivate each...

06.05.13 · Campaign Brief

Red Tettemer + Partners collaborates with filmmaker Pete Heacock for TuB Gin Vine series

Red Tettemer + Partners, is stoking the fires around their super-premium booze, TuB Gin, as the small-batch craft spirit expands distribution to the Chicago market, as well as New York and California.

04.24.13 · MediaPost

Out To Launch "Ultimate Intern"

For the third year in a row, Under Armour has launched an “Ultimate Intern” program open to current undergraduate students who will be returning to school in the fall. Students can apply until May...

04.09.13 · Digiday

Under Armour’s Social Media Internship Challenge

Everyone knows how competitive the job market is these days, even for summer internships. Sports apparel brand Under Armour is taking the competition for its summer internship program up a notch...

04.08.13 · Campaign Brief

Under Armour holds its third annual social media challenge to hunt down the 'Ultimate Intern' via Red Tettemer + Partners, Philadelphia

Red Tettemer + Partners are working with Under Armour (the leader in sports performance apparel, footwear, and accessories) who are offering a career-jumpstarting opportunity for two college...

04.01.13 · Adland

California Association of Realtors "Robot" (2013)

Red Tettemer wants you to know the California Association of Realtors aren't just selling homes. Because a new home isn't just a new home, but a new neighborhood, and school district, too. The...

04.01.13 · Adland

California Association of Realtors "Alameda" (2013)

Red Tettemer and Partners created this ad for the California Association Of Realtors, reminding people that real estate has a huge benefit on us all. it's not just buying a house. Its helping grow...

03.29.13 · CBS Philly

Locals Get First Shot At Owning Google Glass

PHILADELPHIA (CBS) – Google is giving 8,000 people an early shot at owning Glass — their 21st century version of the monocle that puts a computer screen in front of one eye. Delaware Valley...

03.25.13 · Traffic Live

Agency of the Week – Red Tettemer #AotW

Philadelphia based ad agency Red Tettemer (RT) has brought on a new clan of creative talent to support a stream of new business wins. So of course, they commissioned crayon sculptures of each new...

03.14.13 · Campaign Brief

Red Tettemer + Partners see in new business and new talent hires with clever crayon likenesses

Philadelphia based ad agency Red Tettemer + Partners has brought on a new crop of creative talent to support a slew of new business wins. Naturally they've commissioned crayon sculptures of each...

03.13.13 · Digiday

Planet Fitness Combats ‘Gymtimidation’

Gyms can be pretty intimidating, but Planet Fitness wants to change that situation with its “Gymtimidation” campaign.

03.13.13 · AdFreak

Ad Agency Welcomes New Hires by Carving Their Likenesses Into Crayons

Philadelphia ad agency Red Tettemer has been including one very unusual item in its welcome package to new hires lately—it's carving each new employee's likeness on the head of a crayon. As you can...

03.13.13 · AgencySpy

RT+P Continues Mocking Gym Tools with Online Game for Planet Fitness

And now, your time-killer for the morning. Nine months after winning the Planet Fitness biz, Philly-based Red Tettemer + Partners continues in its ongoing “Gymtimidation” campaign for the chain via...

03.07.13 · Ads of the World

Ads of the World January 2013 Winners

Best in Film, Bronze.

02.11.13 · Fast Company

Ad Agencies Venture Into Liquor With White Whiskey And Tub Gin

Ad execs are increasingly turning to alcohol, and neither stress nor Mad Men has anything to do with it. To better showcase their branding and marketing chops--and to add a secondary revenue...

02.04.13 · New York Times

Super Bowl Ads Speak to a Generation. But Which One?

ACCORDING to the calendar, it is 2013, but anyone who watched the commercials during Super Bowl XLVII on Sunday night might be excused for believing it was a year when “Modern Family” meant the...

02.04.13 · CNN "Early Start"

VIDEO: Century 21 cashes in on Super Bowl ad with mother-in-law joke

Steve Red, co-founder of Red Tettemer & Partners, on the making of the Century 21 Super Bowl ad.

02.01.13 · Adweek

Make That Idiotic Talking Animal Pay With Super Bowl Commercial Bingo Cards

That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he makes you laugh. But wouldn't it be better...

02.01.13 · AdRants

Play Super Bowl Bingo, Win Flat Screen TV

Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark...

01.28.13 · AdRants

Century 21 Serves Life-Stage Housing Needs in Super Bowl Ads

In a departure from last year's celebrity-fueled silliness, Century 21 will return to the Super Bowl this year with four commercials that address the housing needs of people in various stages of...

01.28.13 · Fast Company

CENTURY 21 THAWS GROOM’S COLD FEET IN SUPER BOWL SPOT

Century 21 is loaded for bear this year, with as many game day ads as there are quarters in the Super Bowl. While only one of the four spots will actually air during the game itself (at some point...

01.28.13 · Adweek

Super Bowl Ad Asks: 'Is There a Century 21 Agent in the House?'

Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will...

01.23.13 · MediaPost

To Release Or Not To Release Before Game Day

Should you release your Super Bowl ad early? Everyone knows that the Super Bowl is the one night of the year that most viewers will turn the volume up for an ad. You hear it all the time: people...

01.22.13 · Adweek

Social to Play Second String on Game Day

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz.

01.22.13 · Forbes

What Is The Cost Of Crowdsourcing Super Bowl Ads?

Crowdsourcing offers the general public an opportunity to be involved in the response to a particular problem. The result is typically the development of user-generated content (UGC), which has...

01.09.13 · Business Insider

AD OF THE DAY: 'Gymtimidation' From Hot Girls In The Locker Room

Working out at a gym can be both motivating and discouraging at the same time. Motivating because you can inspire yourself to become as fit as those around you, and depressing because of how fit...

01.03.13 · The New York Times

A Gym for People Who Don’t Like Gyms

COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. ...

12.14.12 · SHOOT ONLINE

Reflections On 2012: Free-Ranging Content Emerges

It was a year when most of the Super Bowl commercials were seen online prior to the Big Game. Yet Wieden+Kennedy decided not to tip its hand and the surprise factor of Chrysler's "It's Halftime in...

11.09.12 · Ad Age

Century 21 to Return to Super Bowl for Second Helping

Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game, according to the Realogy unit's chief marketing officer. ...

10.02.12 · ADFREAK

Planet Fitness Sticks Up for Pluto in Open Letter to NASA

Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from Red Tettemer +...

09.24.12 · Mediapost

Planet Fitness Pushes 'Pat On The Back'

Sometimes all someone needs to exercise is a little encouragement. Rather than talking about “getting ripped,” losing weight or other traditional gym messages, Planet Fitness, in a new national...

09.14.12 · Branding Magazine

ARCTIC EASE MAKES DRTV FUNNY AGAIN

Three popular NFL athletes, brothers Vernon and Vontae Davis, and Arrelious Benn are set to break the cheesy, low budget commercials tradition of DRTV in a new ad for Arctic Ease. As shown in this...

09.12.12 · AgencySpy

Summer Intern Reflections: ‘What’s Beautiful’ at Red Tettemer + Partners

When I arrived at RT+P a few months ago, cool advertising was limited in my mind to billboards with cars stuck to them or Chevy commercials set to Jay-Z tunes. Then I was told I’d be involved in...

09.11.12 · Adweek

Under Armour's 'Largest-Ever' Push for Women Facebook, Twitter and cable TV ads target fitness-minded females

Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused...

08.13.12 · AgencySpy

RT+P Nabs More Biz

It’s certainly not as high-profile as winning the Right Guard business or Planet Fitness, but Philly-based shop Red Tettemer + Partners’ one crazy summer continues as it’s now picked up AOR duties...

08.01.12 · AgencySpy

RT+P Nabs Right Guard Biz

It’s been a good last couple of months for Philly-based shop Red Tettemer+Partners, which has followed up its Planet Fitness and Maaco wins by nabbing North American creative AOR duties for...

08.01.12 · Adweek

Right Guard Moves to RT+P

Philadelphia-based Red Tettemer + Partners was awarded lead North American creative responsibilities for Right Guard deodorants, Adweek has learned.

07.23.12 · New York Times

Campaign Says, ‘I’ve Got Your Number: 989’

The number 989 is, among other things, an area code for sections of Michigan, part of the name of a brand of video games and, with a decimal point between the 8 and the second 9, the frequency...

07.11.12 · AdForum

Top 5 - "21st Burger" - Burger 21

06.18.12 · AdWeek

Planet Fitness Moves Creative to Red Tettemer + Partners Gym lifts account up from Mullen, puts it down in Philly

Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned. The Newington, N.H.-based chain awarded the...

05.21.12 · The New York Times

Ads Ask You to ‘Picture’ Philadelphia as an Art Destination

The long-in-gestation, and highly contentious, move of a famed museum to an urban home is the springboard for a campaign that celebrates not only the museum but also its new neighbors and...

04.26.12 · AdWeek

Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21

Philly isn’t exactly an advertising mecca. But in the 15 years since its founding, Red Tettemer + Partners has grown into a 60-person creative shop with national reach (helped by its 2010...

04.24.12 · Creativity

Under Armour: What's Beautiful - Championing female fitness.

Under Armour has launched What's Beautiful?, a digital campaign and contest that champions female athletes and their personal fitness goals. Hosted on microsite whatsbeautiful.ua.com as well as a...

03.27.12 · 4A’s

2012 O'Toole Award Winners Announced at 4A's Transformation LA 2012

Fish don't even come in the size of the year we had. And don't get us started on how many hands on deck were required. It's been a grit-building, creativity catapulting, balls-to-the-wall year...

03.23.12 · ihaveanidea

To Timeline or Not To Timeline

Unless you’ve been living under a rock, you know that a couple of weeks ago Facebook revealed that Timeline is available for Brand pages and will be mandatory for them as of March 30. As...

02.27.12 · New York Times

Renuzit Goes After Market Share By The Hunk

A campaign for a new product in a competitive category is being liberally peppered with sex, but the intent is lighthearted rather than lascivious.

02.22.12 · BestAdsOnTV.com

Under Armour Ultimate Intern Named Top 6 Best Ads on TV

02.08.12 · Geekadelphia

Red Tettemer + Partners Launches Cupid's Fondue Forks

Philadelphia’s very own Red Tettemer + Partners, still hot on the heels with being the first Philly ad agency to create a Super Bowl ad, has just cooked up something sweet for The Melting Pot this...

01.18.12 · New York Times

For Super Bowl XLVI, a Bigger Batch of First-Time Advertisers

"Century 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two...

11.29.11 · ihaveanidea

top ten / finding undeniable

10.28.11 · welovead

Sparkle

10.19.11 · AdRants

Agency Gives Away Client Swag on Facebook

Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away...

10.19.11 · Agency Spy

RT+P Launches its Own ‘Swag for All’ Effort

Well, considering that Philly shop Red Tettemer + Partners now owns Stick and Move, it’s not surprising at all that the agency would adopt some of the latter’s ideas including handing out free swag...

10.13.11 · The New York Egotist

RT+P Launches New Citadel TV Campaign, "On the Truth Tube Floor"

RT+P have gone the old fashioned route, channeling a time when companies engaged with their customers through "Truth Tubes" and had an inordinate amount of optimistic enthusiasm for customer...

10.12.11 · The New York Egotist

Under Armour Searches for Undeniable Spirit

Think social media savvy High School Musical mashed up with the dancing football player number from Glee. Or at least, that's what I imagine the winner of RT+P and Under Armour's new contest to...

09.22.11 · Creativity

Dial for Men: Camp Dirt

Dirty boys. Dial and Philly's Red Tettemer + Partners take on Old Spice, Axe and other guy-oriented body washes with a camp that gets you dirty before it gets you clean. From 160,000 entrants,...

09.20.11 · The New York Egotist

Red Tettemer + Partners Pedal TuB Gin and Italian Ice Around Philly

While a soothing, piney gin and tonic may be the answer to this coming winter’s chills, TuB Gin has concocted a summery, alcoholic frozen treat sure to have you wandering Philly's streets looking...

08.16.11 · Mashable

Social Media Marketing By the Numbers [INFOGRAPHIC]

Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com. The ad got 600,000 clicks, Deutsch...

07.07.11 · Agency Spy

Red Tettemer + Partners Plots ‘Curb’ Pop-Ups in NY, LA

With Curb Your Enthusiasm‘s eighth season premiere just days away (Sunday the 10th to be exact), the folks at Philly-based Red Tettemer + Partners are whetting fans’ appetites by planting a...

06.23.11 · Ad Age

Agency Digs Pops In on Red Tettemer & Partners

After checking out Cramer-Krasselt's modern office space in Manhattan in our first episode of "Agency Digs," we decided to look for something completely different for episode two. We found that...

04.11.11 · Philadelphia Business Journal

Melting Pot names Red Tettemer agency of record

Ad agency Red Tettemer + Partners in Philadelphia has been hired as national agency of record for Melting Pot Restaurants and related brands. Front Burner Brands of Tampa, Fla., owner of 142...

04.05.11 · FooBooz

TuB Gin Brings Back Prohibition Pricing

03.17.11 · Agency Spy

Dial for Men Dials Up Red Tettemer

Philly-based shop Red Tettemer + Partners, prone to Lady Gaga tributes and inducing stomach aches, has been picked to handle strategic and creative duties for Dial for Men, a product line from...

03.16.11 · Ad Age

Henkel Hands Dial for Men Creative to Red Tettemer

Henkel has tapped independent shop Red Tettemer & Partners, Philadelphia, to develop new work to reposition the Dial for Men brand in the cluttered men's body-wash market. The company is also...

03.14.11 · ihaveanidea

Agency Profile: Red Tettemer + Partners

Red Tettemer occupies the top two floors of an old building, and the penthouse, complete with vintage fireplaces and crown moldings, is dedicated to the creative department. Of course this is where...

03.11.11 · Philadelphia Business Journal

Red Tettemer takes top advertising honor at ADDYs

Red Tettemer + Partners took top honors in the Philadelphia Advertising Club’s annual awards. Some 550 people attended the ADDY Awards ceremony Thursday night at Tendenza in Northern Liberties. ...

03.06.11 · Gulf Coast Business Review

Front Burner Brands Names Red Tettemer + Partners as National Advertising Agency of Record

TAMPA, Fla. – Front Burner Brands (http://www.frontburnerbrands.com), a restaurant management company with concepts including The Melting Pot Restaurants, GrillSmith Restaurants and Burger 21,...

02.02.11 · ihaveanidea

Red Tettemer brings Groundhog Day to Foursquare for PA Tourism

Okay campers, rise and shine! And don’t forget your booties, because it’s COLD out there today! IT’S GROUNDHOG DAY! Actually the blizzard came about twelve hours ahead of the movie schedule,...