10.22.24 · Muse by Clios
Arrae Speaks Out Strong on Women's Health
Arrae Tribiotic, a daily supplement for gut, immune and vaginal health, takes an unabashed, unfiltered approach in a trio of ads from Red Tettemer O’Connell + Partners.
READ MORE10.21.24 · Ad Age
Arrae Minces No Words in Irreverent Ads About Women’s Health
Three new spots highlight the ridiculous preparation women go through ahead of sexual encounters and other health events in unfiltered terms.
READ MORE10.17.24 · Adweek
Nostalgia Drives Halloween as Brands Revive Classic Ads
Dietz & Watson, a Philadelphia-based deli brand, has revived the Gabaghoul, first seen in 2021 with actor Vincent Pastore in the role.
READ MORE09.05.24 · Event Marketer
Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a...
READ MORE04.26.24 · Marketing Dive
Campaign Trail: Sheetz encourages fans to unleash their inner Freakz
Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.
READ MORE03.10.24 · Vanity Fair
Barbie Couldn’t Make an Oscars 2024 Comeback
The commercial block after best director was presented featured a spot in which Sparkling Ice-brand sparkling water proposed a toast for all the “Greta directors,” before slyly deleting the word...
READ MORE03.08.24 · Ad Age
Sparkling Ice will air Oscars ad calling out Greta Gerwig snub
‘Anything but Subtle’ spot by agency RTO+P marks the brand’s first appearance in broadcast
READ MORE02.22.24 · Yahoo! Finance
Mod Op Acquires Award-Winning Creative Agency Red Tettemer O'Connell + Partners
RTO+P joins Mod Op with a mission to combine technology and creativity to give clients an unfair advantage
READ MORE02.05.24 · Campaign Brief Asia
This Year's Latest Super Bowl LVIII Commercials and Teasers!
While we can’t control which teams make it to the big game each year, we can control our Super Bowl spread. With a little help from (an) Usher, Dietz and Watson is serving up all the game day recipes.
READ MORE01.31.24 · Adland
Dietz & Watson is Ushering in the Super Bowl
The Philadelphia-based meat and cheese maker has partnered with RTO+P to recruit four real NFL stadium Ushers [to] provide tips and recommendations on how to create the perfect spread.
READ MORE01.26.24 · Muse by Clio
2 Minutes With... Steve O'Connell, Co-CCO at RTO+P
On shifting quickly between the big picture and small details
READ MORE01.17.24 · 425Business
Sparkling Ice Launches New Marketing Campaign with Celebrity ‘Chief Flavor Officer’
Talking Rain Beverage Co., the Preston-based parent of Sparkling Ice, recently debuted its “Anything but Subtle” advertising blitz featuring "Schitt’s Creek" star Annie Murphy.
READ MORE01.10.24 · MediaPost
Annie Murphy Promotes Sparkling Ice's Flavor Explosion
The creative, by Red Tettemer O'Connell + Partners, has Murphy dressed in a bright pink suit to welcome viewers.
READ MORE10.30.23 · Muse by Clio
Spooky Halloween Scaries From Around the Globe
Deli foods company Dietz & Watson partnered with Red Tettemer O'Connell + Partners to introduce "Frank & Stein's." Comedian Sam Alkhatib and influencer Jake Gould star in Cheers-inspired episodes.
READ MORE10.17.23 · Little Black Book
Dietz & Watson Are Back for Spooky Season to Introduce Frank & Stein’s
The Red Tettemer O’Connell + Partners campaign launches Dietz Dogs ahead of Halloween.
READ MORE09.21.23 · MediaPost
Sparkling Ice Selects RTO+P As AOR
Sparkling Ice has tapped Red Tettemer O'Connell + Partners (RTO+P) as its agency of record, driving ad campaigns.
READ MORE09.20.23 · Martechcube
Sparkling Ice collaborates with RTO+P and MRM Media
RTO+P will drive the creative campaign executions, crafting compelling narratives and visual content for the beverage brand.
READ MORE09.19.23 · Little Black Book
Sparkling Ice Embarks on New Era of Campaign Excellence with Creative and Media Buying Agencies
Sparkling Ice, the #1 bestselling sparkling water brand, is excited to announce its newest collaboration with two industry powerhouses, Red Tettemer O'Connell + Partners (RTO+P), a leading...
READ MORE06.08.23 · Little Black Book
RTO+P and Dietz & Watson Team Up with Chris Distefano in New Humorous Campaign
In a series of three spots complete with grilling recipes and a Snapchat AR Lens, the teams came together for a laugh-out-loud funny start to the summer
READ MORE04.18.23 · Little Black Book
Dietz & Watson Reminds Us That Philadelphia's Favourite Never Cuts Corners
'Quality Above All' campaign from Red Tettemer O’Connell + Partners features stars of the company telling stories of hard work
READ MORE01.21.23 · Billy Penn
The Bird Dog truck will roll up to the Eagles tailgate before the Giants playoff game
Get your free franks, free swag, and possibly start a new tradition.
READ MORE01.12.23 · Agency Spy
Thursday Stir
Eagles Fans are one of a kind, so Dietz & Watson is introducing Philadelphia to the Eagles’ very own special frank, The Bird Dog, with some help from RTO+P.
READ MORE01.06.23 · Little Black Book
Red Tettemer O’Connell + Partners Unveils Brand New Office Post-pandemic
The new and improved space threads through every fibre of the agency’s brand, business, and culture – giving the team an inviting and exhilarating place for creating unforgettable work.
READ MORE12.02.22 · Agency Spy
Friday Stir
Insomnia Cookies and indie creative agency Red Tettemer O’Connell + Partners kick off cookie season by declaring Insomnia the official cookie supplier of the 2022 Holiday Season.
READ MORE11.30.22 · Reel 360
Insomnia Bakery enlists Santa as holiday influencer
Developed by Red Tettemer O’Connell + Partners, the holiday-themed campaign taps into trends across TikTok, providing an ironic twist on the app’s influencer-centric culture.
READ MORE10.12.22 · Reel 360
Boo! Dietz & Watson spooks us with SandWitches
Dietz & Watson is back for more fun this Halloween season, ready to top the fabulous success of last year’s The Gabaghoul.
READ MORE10.06.22 · AgencySpy
"The folks at Dietz & Watson love a good fright at Halloween"
This year, the meat purveyors, with help from Red Tettemer O’Connell + Partners, are featuring a trio of witches, but not the Sanderson Sisters. Instead, they present the SandWitch Sisters...
READ MORE08.15.22 · Reel 360 News
RTO+P and Dietz & Watson are back
The :15’s and :30’s are intended to do more than just launch the new snacks, but prove how Dietz & Watson does snacking…in a playful, personal driven way that drives home their bold flavor.
READ MORE08.15.22 · Ads of the World
Looking to spice up your snack cabinet?
Dietz & Watson has once again teamed up with independent creative agency Red Tettemer O’Connell + Partners to debut this new campaign, which consists of four video spots.
READ MORE06.01.22 · SHOOT
Joshua Bull joins RTO+P as associate creative director
In his previous role as an associate creative director at Taylor Strategy, Bull worked with the likes of Secret, Stoli, Guinness, Captain Morgan, Gillette and Smirnoff.
READ MORE06.01.22 · Little Black Book
Red Tettemer O’Connell + Partners Expands Agency Creative Leadership Team
Joshua Bull will both collaborate on concepting and crafting unforgettable creative on accounts across the agency including Dietz & Watson, Nesquik, E&J Gallo and Nature’s Bakery.
READ MORE05.06.22 · AgencySpy
Adam Scott, Black Box Wines’ Savvy Man, is Back
Adam Scott debuted as Savvy Man for Black Box Wines back in March. Now he continues his wry charm as a connoisseur of boxed wine in a continuation of “The Savvy Man” campaign by RTO+P.
READ MORE03.25.22 · AgencySpy
RTO+P Expands Leadership With Four New Associate Partners
RTO+P promoted four longtime employees to associate partners, a new level at the agency that marks an elevated offering for the agency’s clients.
READ MORE03.22.22 · MediaPost
That's Chill: To Preserve English Muffins, Fan Keeps House Temps Low
In these ads, via RTO+P, a guy is so obsessed with his Bays English muffins that he keeps his house at 37 degrees Fahrenheit because that’s the temperature Bays English muffins are kept in the...
READ MORE03.21.22 · Wine Spectator
Adam Scott Joins Black Box Wines as 'The Savvy Man'
"A great wine that doesn't take itself so seriously, I can relate to that," says actor Adam Scott.
READ MORE03.21.22 · Little Black Book
Bays English Muffins Work for All Occasions in Chilled Campaign
Red Tettemer O’Connell + Partners show how versatile Bay's muffins can be
READ MORE03.02.22 · AgencySpy
Adam Scott Is a Boxed Wine Connoisseur in a Campaign for Black Box Wines
Scott plays “Savvy Man,” a connoisseur of a single brand of boxed wine—Black Box Wines.
READ MORE02.13.22 · Yahoo! News
Losing Hurts, So Dietz & Watson Is Offering Emotional Support Dogs to Sad Football Fans After the Big Game
The perfect remedy? An emotional support dog. A hot dog, that is.
READ MORE02.09.22 · Adweek
Dietz & Watson Grills Up ‘Emotional Support Dogs’ for Fans of Big Game Losers
“Emotional Support Dogs” will help supporters of the losing squad ease their pain with emotional support hotdogs.
READ MORE02.09.22 · Trendhunter
Dietz & Watson Created "Emotional Support Dogs" for the Super Bowl
These "dogs" are not animal companions but in fact hot dogs that promise to take the sting out of a loss.
READ MORE10.12.21 · The A.V. Club
The Sopranos' "Big Pussy" Bonpensiero stars in deli meat Halloween ad campaign as "The Gabaghoul"
Pointy-eared, his pallid flesh covered partially by a tank top, gold chain, and black bathrobe, The Gabaghoul lives in service to his patron, Dietz & Watson, and their “Halloween Hosting” campaign.
READ MORE10.12.21 · Little Black Book
The Sopranos’ Vincent Pastore Becomes The 'Gabaghoul' for Dietz & Watson’s Spooky Snack Spots
Developed by RTO+P, the new campaign features everything the brand has to offer in the form of a cooking show, Halloween Hosting with The Gabaghoul.
READ MORE08.30.21 · Marketing Dive
Slinky makes social media debut with search for new jingle
The effort, Slinky's first with RTO+P, is running across TikTok and Instagram and employs a mix of influencer marketing and word-of-mouth tactics.
READ MORE08.06.21 · SHOOT
2021 Mid Year Report Card Survey Response: Steve Red
In its Midyear Report Card Survey, SHOOT sought feedback from a cross-section of the industry and found a sense of purpose, a need for positivity in the face of adversity, and a willingness to take...
READ MORE03.18.21 · MediaPost
Tullamore D.E.W. Shakes Up St. Paddy's Day With Influencer Campaign
William Grant & Sons’ Irish whiskey brand, is celebrating St. Patrick’s Day with an activation inviting influencers to enjoy a specially made green drink.
READ MORE03.17.21 · Adland
St. Patrick's Day Social Campaign from Tullamore D.E.W. and RTO+P
The brand has invited ten influencers, including Adam Pally, Chris Melberger, and Adam Lefkoe – to add a 50ML bottle of Tullamore D.E.W. to their green shakes.
READ MORE02.09.21 · The Drum
How do you solve a problem like... getting the most out of a Super Bowl star endorsement?
To celeb or not to celeb? That’s the multi-million dollar, largely unquantifiable question.
READ MORE02.04.21 · Shots
New Dietz & Watson spot featuring Craig Robinson
Step into Craig’s Corner, where comedian and The Office alumnus Craig Robinson can help you build the perfect sandwich, in a new campaign for Dietz & Watson.
READ MORE09.23.20 · Campaign
Insomnia Cookies stages a virtual pajama party
To kick off the campaign and inaugurate Insomnia’s new TikTok page, Philadelphia-based rapper Leese B debuted an original track on the platform praising Insomnia’s late-night cookies.
READ MORE07.30.20 · Muse by CLIO
#WFH Diaries: Steve and Carla Red of Red Tettemer O'Connell + Partners
With the coronavirus pandemic surging anew, most folks are still working from home. We're continuing to check in with creative professionals to see how they're faring. Below, we chat with Steve and...
READ MORE04.20.20 · Adweek
Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards
The Icelandic vodka brand has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes. Each week, the brand...
READ MORE03.27.20 · Marketing Dive
Nature's Bakery launches 'Snack Sized Adventures' for idea-starved parents
The Snack Sized Adventure campaign is centered around a website with game ideas for kids stuck at home. The site includes a digital book titled "What on Earth should I do with my kids?" that...
READ MORE03.26.20 · The Drum
Nature's Bakery: Snack Sized Adventures by Red Tettemer O'Connell + Partners
The snack brand has partnered with its creative agency Red Tettemer O’Connell + Partners (RTO+P) to launch 'Snack Sized Adventures', a new effort aimed at inspiring families to de-stress and enjoy...
READ MORE01.07.20 · Ads of the World
The Holidays Are What You Make Them
Film advertisement created by Red Tettemer, United States for Craftsman Tools, within the category: House, Garden.
READ MORE12.17.19 · MediaPost
Craftsman Wears The Ugly Sweater For Holiday Campaign
Craftsman is launching a social-led campaign encouraging fans to comment on the brand’s ugly sweaters to win prizes. The campaign, developed with Red Tettemer O’Connell & Partners (RTO+P), is...
READ MORE12.17.19 · Shoot Online
2019 Year in Perspective Story
Two of our proudest moments pushed into untracked territory for both our agency and one courageous client. We launched a new product born out of the pop lexicon. Dietz Nuts – the world’s first meat...
READ MORE12.12.19 · AdStasher
Fanship and Tullamore D.E.W. Brings People Together in New Campaign
Tullamore D.E.W., William Grant & Sons’ original blended Irish whisky, has launched a new set of spots in partnership with its creative agency, Red Tettemer O’Connell + Partners (RTO+P), that...
READ MORE12.10.19 · ADAGE
Red Tettemer O'Connell + Partners Shuffles Creative Leadership
Red Tettemer O’Connell & Partners is reshuffling its creative leadership by promoting Steve O’Connell, longtime executive creative director and partner, to co-chief creative officer. He shares the...
READ MORE12.10.19 · MARKETING COMMUNICATION NEWS
Red Tettemer O’Connell + Partners Expands Creative Leadership And Announces New Co-Chief Creative Officer
Leadership Changes Come on the Heels of Several New Hires and Promotions Across the Agency, Pulling Talent from R/GA, Anomaly, and DARE.
READ MORE09.26.19 · ADWEEK
Eat a Rum Ham While Watching It’s Always Sunny in Philadelphia
Philadelphia-based meat and cheese provider Dietz & Watson teamed up with Sailor Jerry Spiced Rum to answer that question by creating the Rum Ham, a staple on the show. Red Tettemer O’Connell +...
READ MORE09.26.19 · Mobile Marketer
Dietz & Watson cooks up 'rum ham' for 'It's Always Sunny in Philadelphia' premiere
Dietz & Watson's "rum ham" promotion aims to leverage the publicity for the season 14 premiere of "It's Always Sunny in Philadelphia" and connect with fans of the long-running FXX sitcom. As a...
READ MORE07.17.19 · NOSH
Charles & Alice Launches Probiotic Fruit Pouch
To lead the expansion plan, Charles & Alice has partnered with Crossmark and renowned creative agency Red Tettemer O’Connell + Partners (RTO+P) of Philadelphia. RTO+P has helped craft campaigns...
READ MORE07.15.19 · GlobeNewswire
Charles & Alice Launches First-Ever Probiotics Fruit Pouch Into the U.S.
In honor of Bastille Day, French chilled-fruit product innovator, Charles & Alice announces a revolution in healthy snacking. Kids! Fruit Probiotics™ deliciously combine the benefits of organic...
READ MORE05.24.19 · MediaPost
TJ Maxx's 'Squirrelly' New Campaign For Sierra
TJ Maxx is out with a humorous new campaign for its Sierra brand (FKA Sierra Trading Post) done with agency Red Tettemer O’Connell + Partners, the latter’s first effort for the brand. “Summer...
READ MORE05.10.19 · Philadelphia Inquirer
What Dietz & Watson is trying to do with its ‘jawn’ tote bags and ‘body by bacon’ swimsuits
The two were drawn into the Dietz & Watson “Delishop,” a 3,000-square-foot pop-up at Fifth and South Streets on Wednesday by the gear they saw in the windows. Once inside, they saw the “body by...
READ MORE04.18.19 · Forbes
Reyka Vodka Wants To Save The Puffins
Reyka has partnered with the National Audubon Society, an avian advocacy organization in the United States, where the the loss of puffin populations is most strongly felt. In line with the typical...
READ MORE04.17.19 · Marketing Dive
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
The Delishop, a collaboration with agency Red Tettemer O'Connell + Partners, features "Instagram-worthy photo ops," a bodega, a backyard experience and art installations. Along with prepackaged...
READ MORE03.26.19 · The Drum
Dietz & Watson: Craig Robinson Hoagie Song by Red Tettemer O'Connell + Partners
Dietz & Watson has unveiled a new ad that cements just how serious the brand is about hoagies by bringing back comedian Craig Robinson to deliver an ode to Philly’s favorite food and the hometown...
READ MORE03.25.19 · MediaPost
Dietz & Watson Taps Craig Robinson For New Campaign
Dietz & Watson is bringing back spokesperson Craig Robinson in a new campaign to raise awareness about the brands deli meats. As part of the campaign the company is launching the Real Philly Deli...
READ MORE03.19.19 · The Drum
Dietz & Watson: Real Philly Deli Hoagie Guide by Red Tettemer O'Connell + Partners
Philly-based deli brand Dietz & Watson has created the Real Philly Deli Hoagie guide, the preeminent guide to finding every “real” deli in the greatest sandwich city in the world.
READ MORE02.04.19 · Billy Penn
Philly-made Dietz Nuts are the meat snack you’ve been looking for
People watching Super Bowl LIII in the Philadelphia region were introduced to a new locally-made snack that was more exciting than almost anything on the field. They’re called Dietz Nuts, and...
READ MORE02.03.19 · UPROXX
Craig Robinson’s Commercial For Dietz Nuts Stole The Show At Super Bowl LIII
Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on...
READ MORE02.02.19 · A.LIST
Super Bowl 2019: Brand Campaigns And Commercials Round-Up
Dietz Nutz Makes Fun Of Name With Play On Words. Dietz & Watson, a meat and cheese manufacturer, created a spot with a lot of “dietz nuts” puns. The 30-second video features comedian Craig Robinson...
READ MORE02.01.19 · Philly Egotist
New Super Bowl Campaign/Product from Philly-Based Dietz & Watson and RTO+P
Philadelphia-based premium meats and cheese manufacturer Dietz & Watson has launched a new product posed to be consumers’ new go-to game day snack, Dietz Nuts. Originally concepted as a Super Bowl...
READ MORE01.30.19 · Adweek
Super Bowl Roundup
If a brand releases a Super Bowl campaign, but it doesn't air during the Super Bowl, is it really a Super Bowl campaign? Dietz & Watson is going to test that on Sunday when it runs a primarily...
READ MORE01.30.19 · MediaPost
Agency's Proposed SB Stunt Inspires Dietz Nuts
Red Tettemer O’Connell + Partners (RTO+P)'s pitch for client Dietz & Watson (D&W) took an unexpected direction when the agency's idea for a Super Bowl stunt inspired the brand to create a new...
READ MORE01.30.19 · Marketing dive
Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt
Deli brand Dietz & Watson unveiled a 30-second spot promoting the new Dietz Nuts product, the "first-ever meat nut," which is actually a sausage bite, according to news shared with Marketing Dive....
READ MORE01.30.19 · Philadelphia Weekly
Pushing the meat: Dietz & Watson, Philly ad firm RTO+P slay with new Super Bowl spot
Leave it to Steve Red, president and chief creative officer of longtime Philly ad firm Red Tettemer O’Connell + Partners to drop the words “Deez Nuts,” in a nationwide press release.
READ MORE01.29.19 · The Drum
Dietz & Watson brings out Dietz Nuts 'meat nuts' in time for Super Bowl
Philadelphia-based meats and cheese manufacturer Dietz & Watson has launched a new product as a go-to game day snack – Dietz Nuts, and it has The Office alum, Craig Robinson, making plenty of...
READ MORE01.28.19 · Business Insider
80-year-old brand Dietz & Watson is launching a whole new product line just for the Super Bowl
And it's a brilliant strategy to grab people's attention without a $5 million TV ad.
READ MORE01.28.19 · Deli Market News
Dietz & Watson Debuts New Product For Super Bowl
Ha, got 'em! The 80-year-old specialty food giant steals the game day show, launching a new snack line and campaign. I’m pretty sure that every company aspires to be meme-worthy these days, and...
READ MORE01.23.19 · Muse by CLIO
Your Favorite Super Bowl Ads Ever, in 53 Words or Less
Ad veterans including Steve O’Connell and Steve Red pick the top spots from 53 years of games. It's Super Bowl time again, which means, for three hours on Feb. 3, viewers across the country...
READ MORE12.13.18 · adforum
Ham for the Holidays
In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads...
READ MORE12.07.18 · MediaPost
Agency Daily: Holiday Ad Blitz Continues
Agencies continue to unleash their festive creativity on behalf of clients this holiday season. Dietz & Watson's “Ham for the Holidays” and "Say Cheese" spots center on spokespeople and real-life...
READ MORE10.18.18 · Campaign
Private View: Dunkin' Donuts should stick to coffee, not tiny houses
I know the brand that was "time to make the donuts" is long ago and far away. But, in the words of Seth and Amy, "Really?!," it’s Dunkin Donuts… um, I mean…Dunkin. Coffee. Do we need to sap every...
READ MORE09.19.18 · B&T Magazine
Scotch Brand Raises A Glass To Anthony Bourdain In Highly Emotive Emmys Ad
There wasn’t a dry eye in the house during yesterday’s Emmys after an ad featuring Anthony Bourdain ran in the US during the awards coverage.
READ MORE09.18.18 · The Drum
Balvenie raise a glass to Anthony Bourdain in tear-jerking Emmy tribute
Scotch whisky brand The Balvenie have marked the passing of celebrity chef and spokesman for the brand Anthony Bourdain during a heartfelt 30-second tribute premiered during last night's Emmy Awards.
READ MORE09.12.18 · Mediapost
RTO+P's First Work For Client Nature's Bakery
Nature's Bakery is launching its first work with Red Tettemer O’Connell + Partners (RTO+P). The "Fuel the Phenomenal" creative suggests how its snacks help kids excel as they overcome various...
READ MORE08.13.18 · Movidiam
Red Tettemer O'Connell + Partners: Steve Red - Hiring for talent not necessarily for skill
Today's Movidiam Podcast welcomes Steve Red, Founder, President and Chief Creative Officer at Red Tettemer O'Connell + Partners. Steve spoke with us about how he began in the ad business as an...
READ MORE06.24.18 · The Drum
Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners
The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun. Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,”...
READ MORE05.16.18 · ADWEEK
Brooklyn Decker and Andy Roddick Are Advertising’s Newest Charmingly Adorable Couple
Dietz and Watson has been a family-owned company for over 80 years, so their food’s role in family life is a point of pride. That’s why, when the Philadelphia-based deli brand decided to bring on...
READ MORE05.14.18 · The Drum
Andy Roddick and Brooklyn Decker are enamored with lunchmeats in Dietz & Watson campaign
Following a successful ‘Deli, Deli’ Super Bowl campaign, deli foods provider Dietz & Watson is going the family route with a campaign that's enlisted real-life couple, tennis star Andy Roddick and...
READ MORE04.19.18 · Media Post
With No U.S. Team In The World Cup, Let's Root For...Iceland?
With no U.S. team in the upcoming World Cup competition, William Grant & Sons’ Reyka Vodka is urging Americans to root for a team near and dear to its heart in a new ad campaign: Team Iceland.
READ MORE04.18.18 · Agency Spy
RTO+P and Reyka Vodka Think We Should All Cheer for Team Iceland in the World Cup
Team USA did not make it to the World Cup this year (booooooooo!). You know who did, though? Iceland (yaaaaaaaay?). OK, so what will American soccer fans—many of whom also happen to enjoy...
READ MORE03.12.18 · The Drum
Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers
Actor Hugh Jackman’s Laughing Man Coffee has received a brand a refresh and new marketing campaign, ‘Make Every Cup Count,’ to celebrate its mission to deliver premium coffee and give back to the...
READ MORE03.12.18 · The Drum
Laughing Man Coffee Company: Make Every Cup Count by Red Tettemer O'Connell + Partners
In a new national marketing campaign, Laughing Man Coffee unveiled an updated logo, revamped brand packaging, a new recyclable pod format and expanded availability and varieties.
READ MORE02.04.18 · Thrillist
This Deli in Philadelphia Is Trolling Bud Light’s ‘Dilly Dilly’ Ads
"Deli Deli" is the new Super Bowl slogan for the decidedly non-medieval meat and cheese purveyor Dietz & Watson. In an obvious troll of Bud Light's "Dilly Dilly" commercials, the Philadelphia-based...
READ MORE02.04.18 · Adweek
You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on Philly TV Today
Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.
READ MORE01.29.18 · AgencySpy
Dietz & Watson Names RTO+P as AOR
Philadelphia-based deli manufacturer Dietz & Watson named hometown agency Red Tettemer O’Connell + Partners (RTO+P) as its agency of record, following a review.
READ MORE11.06.17 · Digiday
‘I thought it was a jackpot’: Agency executives’ starting salaries
It’s a far crawl to the top of the ad industry, and even today’s marketing heavyweights started out making barely enough to pay for rent. We asked agency executives to share the salaries they...
READ MORE10.04.17 · The Drum
On National Vodka Day, RTO+P says it will continue working with Reyka Vodka spokesperson Frikki
Today (Oct. 4) is National Vodka Day, and to celebrate the spirit, The Drum reviews how Icelandic distiller Reyka Vodka has been spinning its quirky campaign featuring its bearded star, Frikki, and...
READ MORE10.04.17 · MediaPost
Scotch Brand The Balvenie Introduces First National TV Spot
The Balvenie and agency Red Tettemer O’Connel + Partners are introducing the Scotch whiskey brand’s first national TV campaign to promote a web series that the brand has produced in partnership...
READ MORE08.25.17 · Campaign US
Recommendation Engine: Red Tettemer O'Connell + Partners' Michelle Maben
This art director secretly listens to Harry Styles and consumes RV renovation blogs when she's not-so-patiently waiting for "Broad City" to return.
READ MORE06.29.17 · POPSUGAR.
Halo Top Ice Cream Is Heaven-Sent and Satan Is Not Too Pleased About It
"NO! You're supposed to feel ASHAMED," says the devil in this hilarious spoof from our favorite healthy ice cream brand, Halo Top.
READ MORE06.20.17 · MediaPost
BIZ DEV: RTO+P Wins Chronic Tacos AOR
Philadelphia-based Red Tettemer O’Connell + Partners (RTO+P) has been selected by fast casual Mexican restaurant chain Chronic Tacos for creative AOR duties.
READ MORE06.19.17 · QSR Magazine
Chronic Tacos Partners with Red Tettemer O'Connell
Full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) announced its new status as agency of record for fast-casual Mexican chain restaurant Chronic Tacos.
READ MORE06.19.17 · Campaign
Chronic Tacos names Red Tettemer O'Connell + Partners as its first AOR
The California-based chain has gone national, so the brand hired its first advertising agency to unify what it means to serve a "badass taco."
READ MORE05.23.17 · MediaPost
Reyka Vodka Doubles Down On Portland With New Campaign
William Grant & Sons believes Portland Oregon is similar to Reyka Vodka's home country of Iceland which is why the distiller is focusing specifically on the Northwestern city as part of new...
READ MORE05.18.17 · The Drum
Independent Influence to spotlight indie agency inspiration
According to the US Census Bureau, in 2014, there were over 13,000 advertising agencies in the US. Further, the Bureau of Labor Statistics indicated that there were close to 200,000 people employed...
READ MORE03.09.17 · Campaign
My career in 5 executions: RTO+P's Steve Red
From cable czar to Dockers dads, RTO+P's founder and CCO keeps pushing forward to the next idea. A creative needs to keep looking for the next idea, Red says. "Push to find ideas that have a place...
READ MORE12.07.16 · Adweek
This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name
Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does count over...
READ MORE12.06.16 · Chilled Magazine
Reyka Vodka is wishing Happy Holidays to every person in Iceland.
Lots of brands say Tis the Season, but not every brand sends Merry Wishes to an entire country. Reyka Vodka is reaching out to all Icelanders in real time on a Facebook Live taking place now! In...
READ MORE11.15.16 · Event Marketer
Century 21 Events Highlight Real Estate Agents Of The Future
To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate...
READ MORE10.12.16 · Adweek
Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin
Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand its clients and just...
READ MORE10.06.16 · Event Marketer
MSF Wraps Tasty Summer Sampling Tour
Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal...
READ MORE10.04.16 · LBB Online
RTO+P and Peach Street Distillers Announce New Seasonal Gin
Red Tettemer O'Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced today that they are rolling out the first in a limited edition seasonal batch of...
READ MORE09.26.16 · Adweek
RTO+P Debuts First Work for New Client Speck
Red Tettemer O’Connell + Partners launched a campaign for its new client, smartphone case brand Speck, emphasizing the durability of its new Presidio line.
READ MORE09.01.16 · Adweek
These 11 Brands Are Already Using Instagram's New Zoom Feature
Now, iPhone users can now pinch photos and videos to get a closer look at them, and there's plans to roll out zoom for Android phones in the coming weeks. And when a social platform introduces...
READ MORE08.10.16 · The Drum
Independent Influence: The visual vocabulary of Philadelphia in collaboration with RTO+P
In the Philly creative community, that spirit of independence permeates. Several agencies proudly fly the indie flag and are creating standout work — and RTO+P is one of its anchors.
READ MORE08.02.16 · BizBash
How to Design an Event That’s "Futuristic But Not Cheesy"
Projection mapping, an animated photo booth, and a forward-thinking speaker helped Century 21 show agents what the future holds for the real estate industry.
READ MORE05.31.16 · The Dieline
RTO+P does Peach Street Distillers Rebrand
Colorado’s-own Peach Street Distillers has launched a full rebranding that gives all of its 25 craft spirit brands a cohesive look and feel, including a new website, labeling and branding, and...
READ MORE05.23.16 · Digiday
Why so many brands are making documentaries
Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His story is one of five that food brand MorningStar Farms chronicles in its new docu-series “The Veg Effect,”...
READ MORE05.04.16 · National Association of REALTORS
Check Out These Real Estate-Themed Emojis
You can now talk to your clients in real estate-themed emojis. The California Association of REALTORS® launched a REALTOR®-centric emoji keyboard this week, which they're calling CARmojis.
READ MORE05.04.16 · Brand Packaging
"Colorado Made by Colorado Folk" - Peach Street Distillers Portfolio Gets Full Rebrand
Launched in early May, Colorado’s-own Peach Street Distillers has unveiled a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website...
READ MORE04.29.16 · The Drum
RTO+P creates real estate emojis for California Association of Realtors
To try and make the home-buying process a little more fun, RTO+P has created real estate-themed emojis for the California Association of Realtors (C.A.R.). The CARmojis app, which is available...
READ MORE04.12.16 · Business Insider
29 crazy, beautiful ad agency staff photos
As is expected from the creative industry, many ad agencies put in a gargantuan effort to make sure their staff photos stand out from the rest.
READ MORE04.01.16 · AdWeek
Check Out the 2016 Shorty Award Winners for Best Brands on Social Media
A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality...
READ MORE03.29.16 · Little Black Book
RTO+P’s Maker Studio Builds Giant Interactive Map for GOOD Magazine
The latest project from Red Tettemer O'Connell + Partners' (RTO+P) Maker team was a huge interactive map for GOOD Magazine’s event at SXSW Interactive in Austin.
READ MORE03.28.16 · Campaign US
Overtime pay? Try yoga first
Beach retreats. Yoga. Visiting reptiles. Or how about a Porsche? In an attempt to keep employees from burning out, some agencies are loosening the tethers of the workplace and piling on the perks.
READ MORE02.12.16 · Philadelphia Magazine
Keep it in Your Pants This Valentine’s Day
With Valentine’s Day coming up on Sunday, a Philly advertising agency has a simple message: Keep it in your pants. I’d explain, but it’s probably better if you watch this 48-second video from...
READ MORE02.12.16 · Shots
Love Is In The Air And Not Online, Says RTO+P
As Cupid prepares his bow and sharpens his arrows, Philadelphia-based agency RTO+P has decided to focus on humour instead of romance this Valentine’s Day.
READ MORE02.08.16 · Wall Street Journal | WSJ.com
Super Bowl Ads bring lighter tone
What do comedian Amy Schumer, an overly active fetus and the singer Seal have in common? Each appeared in commercials Sunday during Super Bowl 50 that scored big with viewers.
READ MORE01.28.16 · Creativity
A Godzilla-Sized Ben Franklin and Cheesesteak Face Off in Surreal Philadelphia Tourism Ad
How do you enourage people to visit Philadelphia? The latest campaign has certainly found a bizarre way to do it, in the form of Godzilla-sized versions of Benjamin Franklin and a Philly cheesesteak.
READ MORE01.27.16 · AdWeek/Ad Freak
Giant Ben Franklin and Giant Cheesesteak Battle in Inexplicably Weird Philly Tourism Ad
The City of Brotherly Love looks hip, inviting and postcard-perfect in a scenic new tourism ad ... that is, until a skyscraper-size Benjamin Franklin starts pounding the pavement to do...
READ MORE01.08.16 · FastCo. Create
Joy Mangano is tapping the brand potential of her pop culture movement
Just as the film is making the award show rounds, Joy Mangano has launched a new ad campaign, by agency Red Tettemer O’Connell + Partners, for her real-life business. The occasion is announcing...
READ MORE01.07.16 · AdWeek
Why Home Shopping Queen and New Hollywood Darling Joy Mangano Is Starting Over
"This is one of those rare moments when commerce, entertainment and culture collide to create something really special and unique. It's a first to have a retail launch of this magnitude preceded by...
READ MORE11.23.15 · Creativity
Going to the Gym doesn't have to get all "Hunger Games" says Planet Fitness
New Hampshire-based national fitness chain Planet Fitness, which recently went public, has gone blockbuster with its "no lunks" message in a new cinema ad riffing off the "Hunger Games." Working...
READ MORE11.11.15 · American Kennel Club
Company creates the first-ever scratch and sniff book for dogs
On November 10, The Honest Kitchen, an upscale all-natural pet-food company, released Is That My Dinner?, the first-ever scratch-and-sniff book designed for dogs. The book was created by ad agency...
READ MORE11.10.15 · AdWeek
Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'
New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these...
READ MORE11.10.15 · FastCo. Create
It's a Canine Christmas with The Honest Kitchen's scratch and sniff book for dogs
Seeing no reason why a dog shouldn’t have its nose buried in a book, The Honest Kitchen has released a scratch and sniff book titled "Is That My Dinner?" Created by ad agency Red Tettemer O’Connell...
READ MORE11.04.15 · AdWeek Agency Spy
RTO+P celebrates Ancho Reyes Liqueur win with fiery new video
Philadelphia-based RTO+P definitely has its own unique way of announcing news. In October, for example, the agency told the world about its two new creatives by turning them into 3D-printed Pez...
READ MORE11.01.15 · Philadelphia Magazine
Philly's Coolest Offices
The offices at Red Tettemer O’Connell + Partners are as brazen and creative as the work the 20-year-old Center City marketing agency produces. Soaring ceilings, natural light and a...
READ MORE10.26.15 · Digiday
The Digiday List: Agencies unheralded stars
When new hires join Philadelphia-based indie creative shop RTO+P, they’re welcomed in a decidedly weird way — the agency uses its 3-D printer to create Pez dispensers in their likenesses. That kind...
READ MORE10.08.15 · Business Insider
This company takes welcoming its new employees to the next level
When you're the ad agency behind humorous commercials like Planet Fitness' lunk-free gym ads and Docker's "Stop Dad Pants" campaign, conventional thinking isn't really your thing.
READ MORE10.07.15 · AdWeek/Ad Freak
This Agency Just Welcomed Two New Hires by Turning Them Into Pez Dispensers RTO+P fires up the 3-D printer
Ad agency Red Tettemer O'Connell + Partners has a tradition of welcoming new employees in unusual ways—like carving their faces into crayons or totem poles. But its latest new-hire stunt is...
READ MORE09.28.15 · Digiday
The side hustles of agency creatives
Creatives don’t stop being creative when they clock out for the day. From selling handmade watches to owning a racing car company, the creatives we feature here stay true to their title with...
READ MORE09.28.15 · Office Fetish
RTO+P West goes on display
The indie full-service marketing agency designed the space as creatively as the shop’s East Coast HQ, while threading a modern, beach aesthetic throughout the multi-level space.
READ MORE08.15.15 · Hypebeast
Mitchell & Ness presents "Gentlemen of Streetwear" with Deon Point of Concepts
In its second installment of Gentlemen of Streetwear, hatmakers Mitchell & Ness head to notable Cambridge, Massachusetts streetwear boutique Concepts to talk to its general manager, Deon Point. In...
READ MORE08.12.15 · Complex
Complex Senior Editor Russ Bengtson Talks Streetwear in This New Video Series for Mitchell & Ness
In effort to promote its line of Hi Crown Fitted hats, Mitchell & Ness launched a new documentary series titled “Gentlemen of Streetwear,” which profiles various influencers within the industry. ...
READ MORE08.03.15 · Ad Age
Small Agency of the Year, 76-150 Employees, Gold: Red Tettemer O'Connell and Partners
Steve Red has always intended for his agency to influence the advertising industry, no matter the medium. "We'd like to be an agency of influence," said Mr. Red, president and chief creative...
READ MORE07.23.15 · Little Black Book
The Changing Face of Cannes: B-Sides
As I sat around the table at beloved restaurant La Mirabelle in the old town of Cannes, one of my dinner mates said, “Let’s go around and tell each other our b-sides.” One by one we revealed the...
READ MORE06.16.15 · Forbes
Not The Usual Suspects: 20 Small Agencies That Punch Above Their Weight
The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight. They don’t...
READ MORE06.12.15 · Adweek
Taye Diggs Celebrates Cool Dads in Father's Day Spot for Dockers And, yep, he's singing
Fathers are hot in ads this year, and that's especially true as Father's Day approaches. Now, Dockers has tapped quadruple threat Taye Diggs—actor, singer, dancer, dad—to celebrate cool fathers.
READ MORE06.10.15 · MediaPost Agency Daily
RTO+P Hires Hilary Craven As CMO
Hilary Craven is joining Red Tettemer O'Connell + Partners (RTO+P) as its Chief Marketing Officer. In this position, new at the agency, Craven is tasked with broadening the agency’s offering and...
READ MORE06.08.15 · MediaPost Marketing Daily
Planet Fitness Plans Mass Fitness Freebie
Gym memberships and workout behavior may be at an all-time high in the U.S., but Planet Fitness is throwing a party it hopes will drive it even higher, inviting everyone in the U.S. and Canada to...
READ MORE06.04.15 · MediaPost Agency Daily
Red Tettemer O'Connell + Partners Lands Honest Kitchen
Creative shop Red Tettemer O’Connell + Partners (RTO+P) has been named AOR for natural pet food company The Honest Kitchen following a competitive review. The agency’s Santa Monica office will...
READ MORE06.03.15 · The Drum
RTO+P wins creative brief for The Honest Kitchen
Red Tettemer O’Connell + Partners (RTO+P) has won business for natural pet food company The Honest Kitchen following a review.
READ MORE06.03.15 · Huffington Post
Here's the Taye Diggs Fatherhood Rap You've Been Missing Your Whole Life
Actor Taye Diggs has already proved he's triple threat onstage. And in this new commercial, he shows that he knows a thing or two about fatherhood as well. In honor of Father's Day, the dad to...
READ MORE05.26.15 · Adweek
This Employee Won the Prize of a Lifetime at Her Agency Retreat Last Week
If you win a contest at your agency's retreat, you're usually pretty chuffed to get that $50 Amazon gift card. So, you can imagine how Perry Morris felt when she walked away as music-trivia...
READ MORE04.29.15 · Agency Post, Hubspot
14 Approaches to Building a Strong Agency Brand
What does it take to create a memorable, remarkable agency brand? Can you rely on the founder? Should you put your efforts behind the style of a creative director? A brand is about much more...
READ MORE04.24.15 · The New York Times
The Cost of Buying Someone’s Soul. Or Tweets.
YOU never forget your first time. Mine was 13 years ago, just after my first book came out in paperback. My literary agent called and said I’d been asked to be a “campus ambassador” for a brand of...
READ MORE04.21.15 · Business Insider
20 crazy, beautiful ad agency staff photos
One of the many joys of working in the advertising and marketing industry is that companies tend to squeeze their creative juices wherever they can, even down to their agency staff photos.
READ MORE04.08.15 · Agency Spy
RTO+P Tells ‘Long Story’ for California Association of Realtors
Red Tettemer O’Connell + Partners launched a new campaign for the California Association of Realtors entitled “Long Story.” The campaign title refers to the long stories individuals in the pair...
READ MORE04.02.15 · Business Insider
A bunch of ad execs told us the truth about the drinking, sex, and whether the business is still like ‘Mad Men’
If "Mad Men" is anything to go by, working in the ad industry back in the 1960s looked like an awful lot of fun. There's the drinking, the sex, the fashionable clothes, the fancy restaurants,...
READ MORE11.14.14 · AdFreak
Swarovski Charms Women With Personal Ads in Craigslist's 'Missed Connections' Pages Jeweler finds new storytelling platform
Red Tettemer O'Connell + Partners placed some faux personal ads in the New York, Philadelphia and Chicago sections of Craigslist's popular "Missed Connections" department on behalf of crystal...
READ MORE11.13.14 · Business Insider
These Mysterious Craigslist Missed Connections Posts Are Actually Ads For Luxury Brand Swarovski
Earlier this week, two very similar “Missed Connections” personals ads appeared on Craigslist, seeking people out in two different cities. “Black tshirt ordering latte at La Colombe - m4w...
READ MORE10.28.14 · Agency Spy
RTO+P Introduces ‘Planet of Triumphs’ for Planet Fitness
Red Tettemer O’Connell + Partners is launching “Planet of Triumphs” — a new online community for Planet Fitness members to celebrate their accomplishments — with a digital and social campaign.
READ MORE10.16.14 · New York Times
New Stetson Cologne Reaches Out Through Gallantry
The Stetson line of men’s fragrances is introducing a campaign for a new cologne on Thursday that it hopes will define a 21st century code of chivalry. Coty, which created the original Stetson...
READ MORE07.16.14 · Think with Google
THE YOUTUBE ADS PEOPLE CHOSE IN JUNE 2014
The 2014 FIFA World Cup games mesmerized fans in June, as did some creative World Cup ads. Nike struck gold with “The Last Game,” featuring Ronaldo, Neymar Jr. and more. Beats by Dre got in on the...
READ MORE06.16.14 · Adweek
Sarah Harbaugh and Jon Gruden Fight the Scourge of 'Dad Pants' for Dockers
Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a...
READ MORE06.12.14 · MediaPost Marketing Daily
Dockers, Harbaugh, Gruden On 'Dad Pants' Offensive
Dockers has hired Jim Harbaugh, arguably the least nattiest guy in the NFL, and his anguished wife for a funny Father’s Day campaign. And for good measure, the Levi Strauss-owned brand has also...
READ MORE06.12.14 · FastCoCreate
DOCKERS WARNS MEN AGAINST THE EVILS OF DAD PANTS
Years ago, there was a campaign against ugly shapeless pants for women and now Dockers is issuing the same warning to men. The brand and agency Red Tettemer O’Connell + Partners enlisted Sarah...
READ MORE05.20.14 · Digiday
Despite failures, agencies plow ahead with products
Omelet LA, a creative agency with clients including Whole Foods Market, Microsoft and Coca-Cola, is gearing up to launch a line of butters — peanut, almond and sunflower — developed by...
READ MORE04.21.14 · Ad Age
Deutsch L.A'.s Scott Joins Red Tettemer, CP&B Promotes Russack and More
Red Tettemer O'Connell & Partners has hired Deutsch L.A.'s Ryan Scott as its first West Coast VP-group creative director. He will report directly to agency partners Steve Red, president-CCO, and...
READ MORE04.18.14 · Agency Spy
RTO+P Appoints First West Coast CD
Philly-based independent creative agency, Red Tettemer O’Connell + Partners today announced the appointment of Ryan Scott as its first west coast vice president and group creative director. In the...
READ MORE04.17.14 · The Drum
The Great Agency Adventure series: Introducing one man's quest to work for 14 agencies in 14 months
Four months ago, Steve Taylor, a copywriter who had been living his advertising dreams in New York, decided to give up the day job to trek across the USA and spend one month at a time at a variety...
READ MORE04.16.14 · The New York Times
Children’s Book to Soothe Parents of the College-Bound
HOPING to ease the worries of parents anxious about saving for college, T. Rowe Price, the financial services company, is introducing a marketing campaign that looks less like it came from Wall...
READ MORE03.27.14 · FastCo Create
THIS IS WHY YOU'RE SEEING ADORABLE PUPPIES TAKING OVER YOUTUBE TODAY
Last year on March 27th, more people searched for real estate online than on any other day of the year. Century 21 is looking to take advantage of that this year by adding puppies to the home...
READ MORE03.27.14 · Creativity
Century 21 Takes Over YouTube With Puppy Cam
Century 21 follows up drone delivery with something much cuter: Puppies. Taking a cue from the uber-successful puppy cams that are all over the Internet, the brand is working with agencies Red...
READ MORE02.14.14 · Agency Spy
RTO+P Helps Employees Find Their Match With Ranch Love
Philly-based Red Tettemer O’Connell + Partners created a site called “Ranch Love” which, through a series of highly scientific questions, matches up visitors with one of their employees and lets...
READ MORE01.29.14 · Forbes
The Worst Super Bowl Ads Of All Time
Two years ago I surveyed an esteemed panel of industry insiders to find the best Super Bowl ads of all time. The overwhelming favorite was Apple’s “1984,” a celebrated spot that aired during the...
READ MORE01.28.14 · ABCNews.com
Funniest and Flattest Super Bowl Ad Teasers
There are five days until the Super Bowl game, and ads for the ads are out in full force. But not all Super Bowl teasers are created equally. This year, a number of Super Bowl ads make fun of...
READ MORE01.16.14 · Marketing Daily, MediaPost
Planet Fitness Pokes Fun At Fitness Fanatics
Planet Fitness is launching a campaign that continues to focus on the company’s “No Gymtimidation” approach to working out. Four national TV spots created by Philadelphia-based Red Tettemer...
READ MORE01.14.14 · AdFreak
Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms
Planet Fitness is back with the latest spot in its campaign against "gymtimidation." This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of...
READ MORE12.12.13 · MediaPost Marketing Daily
Crying On Santa's Lap? That's A Sprout MOMent
The holidays are a time of family, fun, laughter and joy. They can also a time of worry, tears, pressure and stress. Sprout, a 24-hour network aimed at preschoolers and their parents, is...
READ MORE12.06.13 · Agency Spy
RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms
The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better. Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour...
READ MORE12.06.13 · Agency Spy
RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms
he winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better. Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour...
READ MORE11.27.13 · Yahoo News - Trending Now
Ad Agency Holds "Hanksgiving" Combining Thanksgiving and Tom Hanks Movies
Are you a fan of Tom Hanks? Of course you are, who isn’t? Well one company in Philadelphia combined their love for the Oscar winner with their adoration of Thanksgiving. Ad agency Red Tettemer...
READ MORE11.05.13 · Adland
Swarovski - Get caught in your Swarovski
Kidsleepy here says they look like old Diesel ads, and while I see what he means I also see the idea shining through all sparkly and bright caught in the photoflash. These women, glamourous like...
READ MORE11.05.13 · The Drum
Swarovski launches first-ever campaign targeting North Americans
Swarovski has launched its first-ever North American integrated campaign specifically targeting the US market. Titled ‘Get Caught in Your Swarovski’, the creative features women ‘getting caught’...
READ MORE10.23.13 · PSFK
Ad Agency Launches Paper WebsiteTo Attract New Talent
Indie creative agency Red Tettemer O’Connell & Partners recently started the search for some imaginative new interactive talent using a tongue-in-cheek paper website called “Create Cool Shit.”...
READ MORE10.11.13 · AgencySpy
Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill
From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two...
READ MORE10.08.13 · Adweek
Hunkvertising: The Objectification of Men in Advertising
Call it hunkvertising. The objectification of men in advertising (as with women) is not new. Consider icons like the Marlboro Man and Old Spice’s sexy pitchman Isaiah Mustafa. And yet, a...
READ MORE10.03.13 · Agency Spy
Red Tettemer O’Connell + Partners Will Mail You a Paper Website!
Independent creative agency Red Tettemer O’Connell & Partners announced a new agency initiative today searching for imaginative interactive talent. This initiative from the Philly-based agency...
READ MORE10.01.13 · Little Black Book
Red Tettemer O'Connell + Partners creates 'paper doll' figures for new hires
Philly-based indie creative agency, Red Tettemer O'Connell + Partners (RTO+P), today announced a new crop of talent across departments. The new hires come on the heels of strong digital growth and...
READ MORE09.26.13 · New York Post
‘I Am Don Draper’
During Advertising Week, we asked folks on Madison Avenue who they thought most believed they are the real, walking, talking embodiment of “Mad Men”’s Don Draper (or Peggy Olson). Here are the...
READ MORE08.22.13 · Adland
Red Tettemer O’Connell + Partners Appoints Former Puma Exec, Adam Leaventon as Connection Strategist
Philly-based creative agency, Red Tettemer O'Connell + Partners (RTO+P), today announced the appointment of Adam Leaventon as Connection Strategist. Reporting directly to Steve Red, President and...
READ MORE08.12.13 · New York Times
Accounts and People of Note in the Advertising Industry
Red Tettemer & Partners, Philadelphia, is being renamed Red Tettemer O’Connell & Partners to recognize the contributions of Steve O’Connell, partner and executive creative director. Also, the...
READ MORE08.05.13 · Ad Age
Small Agency of the Year, 11-75 Employees:Red Tettemer O'Connell & Partners
Neither Philadelphia nor a mere two names on the door was quite enough for Red Tettemer O'Connell & Partners after another year of rapid growth. So the 70-employee shop added Executive Creative...
READ MORE08.05.13 · Ad Age
Small Agency of the Year, 11-75 Employees: Red Tettemer O'Connell + Partners
Neither Philadelphia nor a mere two names on the door was quite enough for Red Tettemer O'Connell & Partners after another year of rapid growth.
READ MORE07.17.13 · Ad Age
Red Tettemer Rebrands, Opens Outpost in Los Angeles
After 17 years in the city that's known for the Liberty Bell and cheesesteaks, Red Tettemer is going Hollywood or bust.
READ MORE06.20.13 · Campaign Brief
Planet Fitness responds to 'Pinterest Stress' with 'No Pintimidation' via Red Tettemer + Partners
Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, is responding to the results of a recent survey conducted by TODAY Moms of 7,000 U.S....
READ MORE06.05.13 · MediaPost
Out to Launch "What's Beautiful"
Under Armour has launched “What’s Beautiful 3.0,” a competition that drives women to set, meet and exceed fitness goals. Women can post their goals and workout regimes online and motivate each...
READ MORE06.05.13 · Campaign Brief
Red Tettemer + Partners collaborates with filmmaker Pete Heacock for TuB Gin Vine series
Red Tettemer + Partners, is stoking the fires around their super-premium booze, TuB Gin, as the small-batch craft spirit expands distribution to the Chicago market, as well as New York and California.
READ MORE04.24.13 · MediaPost
Out To Launch "Ultimate Intern"
For the third year in a row, Under Armour has launched an “Ultimate Intern” program open to current undergraduate students who will be returning to school in the fall. Students can apply until May...
READ MORE04.09.13 · Digiday
Under Armour’s Social Media Internship Challenge
Everyone knows how competitive the job market is these days, even for summer internships. Sports apparel brand Under Armour is taking the competition for its summer internship program up a notch...
READ MORE04.08.13 · Campaign Brief
Under Armour holds its third annual social media challenge to hunt down the 'Ultimate Intern' via Red Tettemer + Partners, Philadelphia
Red Tettemer + Partners are working with Under Armour (the leader in sports performance apparel, footwear, and accessories) who are offering a career-jumpstarting opportunity for two college...
READ MORE04.01.13 · Adland
California Association of Realtors "Robot" (2013)
Red Tettemer wants you to know the California Association of Realtors aren't just selling homes. Because a new home isn't just a new home, but a new neighborhood, and school district, too. The...
READ MORE04.01.13 · Adland
California Association of Realtors "Alameda" (2013)
Red Tettemer and Partners created this ad for the California Association Of Realtors, reminding people that real estate has a huge benefit on us all. it's not just buying a house. Its helping grow...
READ MORE03.29.13 · CBS Philly
Locals Get First Shot At Owning Google Glass
PHILADELPHIA (CBS) – Google is giving 8,000 people an early shot at owning Glass — their 21st century version of the monocle that puts a computer screen in front of one eye. Delaware Valley...
READ MORE03.25.13 · Traffic Live
Agency of the Week – Red Tettemer #AotW
Philadelphia based ad agency Red Tettemer (RT) has brought on a new clan of creative talent to support a stream of new business wins. So of course, they commissioned crayon sculptures of each new...
READ MORE03.14.13 · Campaign Brief
Red Tettemer + Partners see in new business and new talent hires with clever crayon likenesses
Philadelphia based ad agency Red Tettemer + Partners has brought on a new crop of creative talent to support a slew of new business wins. Naturally they've commissioned crayon sculptures of each...
READ MORE03.13.13 · Digiday
Planet Fitness Combats ‘Gymtimidation’
Gyms can be pretty intimidating, but Planet Fitness wants to change that situation with its “Gymtimidation” campaign.
READ MORE03.13.13 · AdFreak
Ad Agency Welcomes New Hires by Carving Their Likenesses Into Crayons
Philadelphia ad agency Red Tettemer has been including one very unusual item in its welcome package to new hires lately—it's carving each new employee's likeness on the head of a crayon. As you can...
READ MORE03.13.13 · AgencySpy
RT+P Continues Mocking Gym Tools with Online Game for Planet Fitness
And now, your time-killer for the morning. Nine months after winning the Planet Fitness biz, Philly-based Red Tettemer + Partners continues in its ongoing “Gymtimidation” campaign for the chain via...
READ MORE02.11.13 · Fast Company
Ad Agencies Venture Into Liquor With White Whiskey And Tub Gin
Ad execs are increasingly turning to alcohol, and neither stress nor Mad Men has anything to do with it. To better showcase their branding and marketing chops--and to add a secondary revenue...
READ MORE02.04.13 · New York Times
Super Bowl Ads Speak to a Generation. But Which One?
ACCORDING to the calendar, it is 2013, but anyone who watched the commercials during Super Bowl XLVII on Sunday night might be excused for believing it was a year when “Modern Family” meant the...
READ MORE02.04.13 · CNN "Early Start"
VIDEO: Century 21 cashes in on Super Bowl ad with mother-in-law joke
Steve Red, co-founder of Red Tettemer & Partners, on the making of the Century 21 Super Bowl ad.
READ MORE02.01.13 · Adweek
Make That Idiotic Talking Animal Pay With Super Bowl Commercial Bingo Cards
That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he makes you laugh. But wouldn't it be better...
READ MORE02.01.13 · AdRants
Play Super Bowl Bingo, Win Flat Screen TV
Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark...
READ MORE01.28.13 · AdRants
Century 21 Serves Life-Stage Housing Needs in Super Bowl Ads
In a departure from last year's celebrity-fueled silliness, Century 21 will return to the Super Bowl this year with four commercials that address the housing needs of people in various stages of...
READ MORE01.28.13 · Fast Company
CENTURY 21 THAWS GROOM’S COLD FEET IN SUPER BOWL SPOT
Century 21 is loaded for bear this year, with as many game day ads as there are quarters in the Super Bowl. While only one of the four spots will actually air during the game itself (at some point...
READ MORE01.28.13 · Adweek
Super Bowl Ad Asks: 'Is There a Century 21 Agent in the House?'
Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will...
READ MORE01.23.13 · MediaPost
To Release Or Not To Release Before Game Day
Should you release your Super Bowl ad early? Everyone knows that the Super Bowl is the one night of the year that most viewers will turn the volume up for an ad. You hear it all the time: people...
READ MORE01.22.13 · Adweek
Social to Play Second String on Game Day
While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz.
READ MORE01.22.13 · Forbes
What Is The Cost Of Crowdsourcing Super Bowl Ads?
Crowdsourcing offers the general public an opportunity to be involved in the response to a particular problem. The result is typically the development of user-generated content (UGC), which has...
READ MORE01.09.13 · Business Insider
AD OF THE DAY: 'Gymtimidation' From Hot Girls In The Locker Room
Working out at a gym can be both motivating and discouraging at the same time. Motivating because you can inspire yourself to become as fit as those around you, and depressing because of how fit...
READ MORE01.03.13 · The New York Times
A Gym for People Who Don’t Like Gyms
<p>COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine.</p> ...
READ MORE12.14.12 · SHOOT ONLINE
Reflections On 2012: Free-Ranging Content Emerges
It was a year when most of the Super Bowl commercials were seen online prior to the Big Game. Yet Wieden+Kennedy decided not to tip its hand and the surprise factor of Chrysler's "It's Halftime in...
READ MORE11.09.12 · Ad Age
Century 21 to Return to Super Bowl for Second Helping
<p>Real-estate concern Century 21 is returning to the Super Bowl in 2013 for a second go-round on the marketing roster of the Big Game, according to the Realogy unit's chief marketing officer.</P> ...
READ MORE10.02.12 · ADFREAK
Planet Fitness Sticks Up for Pluto in Open Letter to NASA
Planet Fitness is all about making you feel good about yourself, without all the hard-core B.S. of traditional gyms. That attitude is central to the brand's new ad campaign from Red Tettemer +...
READ MORE09.24.12 · Mediapost
Planet Fitness Pushes 'Pat On The Back'
Sometimes all someone needs to exercise is a little encouragement. Rather than talking about “getting ripped,” losing weight or other traditional gym messages, Planet Fitness, in a new national...
READ MORE09.14.12 · Branding Magazine
ARCTIC EASE MAKES DRTV FUNNY AGAIN
Three popular NFL athletes, brothers Vernon and Vontae Davis, and Arrelious Benn are set to break the cheesy, low budget commercials tradition of DRTV in a new ad for Arctic Ease. As shown in this...
READ MORE09.12.12 · AgencySpy
Summer Intern Reflections: ‘What’s Beautiful’ at Red Tettemer + Partners
When I arrived at RT+P a few months ago, cool advertising was limited in my mind to billboards with cars stuck to them or Chevy commercials set to Jay-Z tunes. Then I was told I’d be involved in...
READ MORE09.11.12 · Adweek
Under Armour's 'Largest-Ever' Push for Women Facebook, Twitter and cable TV ads target fitness-minded females
Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused...
READ MORE08.13.12 · AgencySpy
RT+P Nabs More Biz
It’s certainly not as high-profile as winning the Right Guard business or Planet Fitness, but Philly-based shop Red Tettemer + Partners’ one crazy summer continues as it’s now picked up AOR duties...
READ MORE08.01.12 · AgencySpy
RT+P Nabs Right Guard Biz
It’s been a good last couple of months for Philly-based shop Red Tettemer+Partners, which has followed up its Planet Fitness and Maaco wins by nabbing North American creative AOR duties for...
READ MORE08.01.12 · Adweek
Right Guard Moves to RT+P
Philadelphia-based Red Tettemer + Partners was awarded lead North American creative responsibilities for Right Guard deodorants, Adweek has learned.
READ MORE07.23.12 · New York Times
Campaign Says, ‘I’ve Got Your Number: 989’
<p>The number 989 is, among other things, an area code for sections of Michigan, part of the name of a brand of video games and, with a decimal point between the 8 and the second 9, the frequency...
READ MORE06.18.12 · AdWeek
Planet Fitness Moves Creative to Red Tettemer + Partners Gym lifts account up from Mullen, puts it down in Philly
Philadelphia-based Red Tettemer + Partners has won lead creative and media planning duties for everyman gym Planet Fitness, Adweek has learned. The Newington, N.H.-based chain awarded the...
READ MORE05.21.12 · The New York Times
Ads Ask You to ‘Picture’ Philadelphia as an Art Destination
The long-in-gestation, and highly contentious, move of a famed museum to an urban home is the springboard for a campaign that celebrates not only the museum but also its new neighbors and...
READ MORE04.26.12 · AdWeek
Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21
Philly isn’t exactly an advertising mecca. But in the 15 years since its founding, Red Tettemer + Partners has grown into a 60-person creative shop with national reach (helped by its 2010...
READ MORE04.24.12 · Creativity
Under Armour: What's Beautiful - Championing female fitness.
Under Armour has launched What's Beautiful?, a digital campaign and contest that champions female athletes and their personal fitness goals. Hosted on microsite whatsbeautiful.ua.com as well as a...
READ MORE03.27.12 · 4A’s
2012 O'Toole Award Winners Announced at 4A's Transformation LA 2012
<p>Fish don't even come in the size of the year we had. And don't get us started on how many hands on deck were required. It's been a grit-building, creativity catapulting, balls-to-the-wall year...
READ MORE03.23.12 · ihaveanidea
To Timeline or Not To Timeline
<p>Unless you’ve been living under a rock, you know that a couple of weeks ago Facebook revealed that Timeline is available for Brand pages and will be mandatory for them as of March 30.</p> <p>As...
READ MORE02.27.12 · New York Times
Renuzit Goes After Market Share By The Hunk
A campaign for a new product in a competitive category is being liberally peppered with sex, but the intent is lighthearted rather than lascivious.
READ MORE02.08.12 · Geekadelphia
Red Tettemer + Partners Launches Cupid's Fondue Forks
Philadelphia’s very own Red Tettemer + Partners, still hot on the heels with being the first Philly ad agency to create a Super Bowl ad, has just cooked up something sweet for The Melting Pot this...
READ MORE01.18.12 · New York Times
For Super Bowl XLVI, a Bigger Batch of First-Time Advertisers
"Century 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two...
READ MORE10.19.11 · AdRants
Agency Gives Away Client Swag on Facebook
Swag. Stuff we all get. Or, more appropriately, shit we all get. Because it usually is shit. Crap none of us needs or wants. But, sometime it's good shit and Red Tettemer + Partners is giving away...
READ MORE10.19.11 · Agency Spy
RT+P Launches its Own ‘Swag for All’ Effort
Well, considering that Philly shop Red Tettemer + Partners now owns Stick and Move, it’s not surprising at all that the agency would adopt some of the latter’s ideas including handing out free swag...
READ MORE10.13.11 · The New York Egotist
RT+P Launches New Citadel TV Campaign, "On the Truth Tube Floor"
RT+P have gone the old fashioned route, channeling a time when companies engaged with their customers through "Truth Tubes" and had an inordinate amount of optimistic enthusiasm for customer...
READ MORE10.12.11 · The New York Egotist
Under Armour Searches for Undeniable Spirit
Think social media savvy High School Musical mashed up with the dancing football player number from Glee. Or at least, that's what I imagine the winner of RT+P and Under Armour's new contest to...
READ MORE09.22.11 · Creativity
Dial for Men: Camp Dirt
Dirty boys. Dial and Philly's Red Tettemer + Partners take on Old Spice, Axe and other guy-oriented body washes with a camp that gets you dirty before it gets you clean. From 160,000 entrants,...
READ MORE09.20.11 · The New York Egotist
Red Tettemer + Partners Pedal TuB Gin and Italian Ice Around Philly
While a soothing, piney gin and tonic may be the answer to this coming winter’s chills, TuB Gin has concocted a summery, alcoholic frozen treat sure to have you wandering Philly's streets looking...
READ MORE08.16.11 · Mashable
Social Media Marketing By the Numbers [INFOGRAPHIC]
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com. The ad got 600,000 clicks, Deutsch...
READ MORE07.07.11 · Agency Spy
Red Tettemer + Partners Plots ‘Curb’ Pop-Ups in NY, LA
With Curb Your Enthusiasm‘s eighth season premiere just days away (Sunday the 10th to be exact), the folks at Philly-based Red Tettemer + Partners are whetting fans’ appetites by planting a...
READ MORE06.23.11 · Ad Age
Agency Digs Pops In on Red Tettemer & Partners
After checking out Cramer-Krasselt's modern office space in Manhattan in our first episode of "Agency Digs," we decided to look for something completely different for episode two. We found that...
READ MORE04.11.11 · Philadelphia Business Journal
Melting Pot names Red Tettemer agency of record
Ad agency Red Tettemer + Partners in Philadelphia has been hired as national agency of record for Melting Pot Restaurants and related brands. Front Burner Brands of Tampa, Fla., owner of 142...
READ MORE03.17.11 · Agency Spy
Dial for Men Dials Up Red Tettemer
Philly-based shop Red Tettemer + Partners, prone to Lady Gaga tributes and inducing stomach aches, has been picked to handle strategic and creative duties for Dial for Men, a product line from...
READ MORE03.16.11 · Ad Age
Henkel Hands Dial for Men Creative to Red Tettemer
Henkel has tapped independent shop Red Tettemer & Partners, Philadelphia, to develop new work to reposition the Dial for Men brand in the cluttered men's body-wash market. The company is also...
READ MORE03.14.11 · ihaveanidea
Agency Profile: Red Tettemer + Partners
Red Tettemer occupies the top two floors of an old building, and the penthouse, complete with vintage fireplaces and crown moldings, is dedicated to the creative department. Of course this is where...
READ MORE03.11.11 · Philadelphia Business Journal
Red Tettemer takes top advertising honor at ADDYs
Red Tettemer + Partners took top honors in the Philadelphia Advertising Club’s annual awards. Some 550 people attended the ADDY Awards ceremony Thursday night at Tendenza in Northern Liberties. ...
READ MORE03.06.11 · Gulf Coast Business Review
Front Burner Brands Names Red Tettemer + Partners as National Advertising Agency of Record
TAMPA, Fla. – Front Burner Brands (http://www.frontburnerbrands.com), a restaurant management company with concepts including The Melting Pot Restaurants, GrillSmith Restaurants and Burger 21,...
READ MORE02.02.11 · ihaveanidea
Red Tettemer brings Groundhog Day to Foursquare for PA Tourism
Okay campers, rise and shine! And don’t forget your booties, because it’s COLD out there today! IT’S GROUNDHOG DAY! Actually the blizzard came about twelve hours ahead of the movie schedule,...
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