OVERVIEW
Meat. Cheese. Fashion. Welcome to The Dietz & Watson Delishop. On behalf of an 80 year old, family-owned purveyor of premium meats and cheeses, we turned an empty shell on the corner of South Street in Philly into wall-to-wall meaty eye candy, inside and out. Because who doesn't want to play charcuterie corn hole while shopping for a pair of hot dog leggings, hoagie flip flops and Dietz Nuts boxers?
Experiential & Social Amplification
The experience only started when you walked through the door
We created 26 unique experiences inside Delishop over the course of its opening. Everything from a meat & cheese fashion show to celebrations of Pride to beer and hoagie flights.
Branding & Fashion
The world's largest collection of meat and cheese-inspired apparel
We concepted, sourced and produced over 75 unique pieces of branded lifestyle apparel and gear. Hot dog leggings, anyone?
Ecomm
Delishop lives on (line)
We even built a custom Shopify ecommerce site to share a taste of the collection with the world.
What it all boils down to.
A few stats that sum up all our blood, sweat and pride.
The Gabaghoul
Yo, it’s that Gabaghoul! Here to tell youse all about the perfect Dietz & Watson snacks for your Halloween party.
Say Hello to Dietz Nuts
Dietz Nuts aren't nut nuts. Dietz Nuts are meat nuts. Allow Craig Robinson to explain.
