Meat. Cheese. Fashion. Welcome to The Dietz & Watson Delishop. On behalf of an 80 year old, family-owned purveyor of premium meats and cheeses, we turned an empty shell on the corner of South Street in Philly into wall-to-wall meaty eye candy, inside and out. Because who doesn't want to play charcuterie corn hole while shopping for a pair of hot dog leggings, hoagie flip flops and Dietz Nuts boxers?

Experiential & Social Amplification

The experience only started when you walked through the door

We created 26 unique experiences inside Delishop over the course of its opening. Everything from a meat & cheese fashion show to celebrations of Pride to beer and hoagie flights.

Branding & Fashion

The world's largest collection of meat and cheese-inspired apparel

We concepted, sourced and produced over 75 unique pieces of branded lifestyle apparel and gear. Hot dog leggings, anyone?


Delishop lives on (line)

We even built a custom Shopify ecommerce site to share a taste of the collection with the world.

What it all boils down to.

A few stats that sum up all our blood, sweat and pride.

Products Sold

Say Hello to Dietz Nuts

Dietz Nuts aren't nut nuts. Dietz Nuts are meat nuts. Allow Craig Robinson to explain.