OVERVIEW
You know how most gyms are intense, high-pressure, testosterone-filled sweat factories? Yeah, Planet Fitness isn’t like that. Here’s a look at the TV campaign that told the world Planet Fitness isn’t actually gym.
The Fitted Bureau Event
As a way to tap into local influencers and tastemakers for the launch of the Hi-Crown Fitted hat, we created a traveling, invite-only...
Tricks of the Trade
To connect with bartenders, we helped Reyka show the world just how talented these guys and gals are. It almost doesn’t even seem...
