CATEGORIES
Digital
Fashion
Technology
OVERVIEW
Swarovski was looking for a way to move from being thought of as a special occasion purchase to being an everyday brand. With this they wanted to increase frequency of purchase and store visits. We introduced Swarovski Rewards, a mobile app driven loyalty program. The results were DAZZLING. Over 100K members spent almost $25 million in one year, and purchase frequency increased by 78%.
Rewards System
Strategy & Design
The loyalty program had three different tiers: Sparkle, Shimmer, and Shine. We not only created digital rewards, but also physical rewards too. For example, the Sparkle level received a deck of cards with catchy phrases on them.
Micro-interactions
Strategy & Design
The small stuff adds up. Through this animation we amplify the increase in the rewards level, giving a greater visual reward and increase in status.
What it all boils down to.
A few stats that sum up the sparkle in it.
Storm the Centre
We teamed up with Under Armour to create a youth hockey program for our great neighbors to the north. Throughout the 6-week Armour Cup...
We Build Pride
We re-launched an iconic American brand with a steady stream of content that shows just what it means to “build pride.”
