CATEGORIES
Digital
Experiential
OVERVIEW
A first for gaming and gin — a real live bootlegging, slot car track that was controlled through a website gaming interface. Which meant anyone, anywhere could log-on and see if they had what it takes to lay on the throttle and deliver the hooch without crashing or getting caught by Johnny Law. The game was live for 5 days and promoted through social channels.
#CallingAllSpurs
When Under Armour became the official outfitter of the the legendary Tottenham Hotspur in England, we created a social and digital...
