OVERVIEW

For St Patricks Day, we gave O’Everyone a way to become Irish just for the day by adding O’ to their last name. We created a website, customized shirts, social content, and even a pop-up experience where visitors could get their own name on an Irish Pub.

SLÁINTE

A Pub for O’Everyone

We created a multi-city experience where visitors could “own" their very own Irish pub. And plenty of Irish whiskey inside.

And Things Just Got Interesting

A campaign that never tells the whole story. Because that’s up to you.