OVERVIEW
You know how most gyms are intense, high-pressure, testosterone-filled sweat factories? Yeah, Planet Fitness isn’t like that. Here’s a look at the TV campaign that told the world Planet Fitness isn’t actually gym.
Adorabells
Planet Fitness is all about creating a non-intimidating workout environment. But for some people, heavy barbells and dumbbells can be...
Judgement Free
While our TV campaign told the world what Planet Fitness isn’t, we used social media to tell the world what they are – a brand who...
