OVERVIEW
Millions of triumphs happen every day in a Planet Fitness. So we created a place where people could share theirs, from grand to tiny. It quickly grew into a community of support and inspiration. Raising pride and goosebumps daily in other members, the employees and even the CEO.
Launched 3 years ago, the community has over four hundred thousand members, over 100 million pageviews, and well over a million pieces of content, comments and user engagements. Planet of Triumphs has become a vibrant community and valuable member retention, and acquisition engine for the brand.
Strategy & Copy
Prompting the User
To make it easier for our users to upload their triumphs, we created images and titles to help them post.
What it all boils down to.
A few stats that sum up all our triumphs.
New Year’s Eve Domination
In one of the most spot-on, perfectly-timed, brand-aligned partnerships, we helped Planet Fitness takeover New Year’s Eve in Time Square,...
The Reclinomax 2000
Always pushing to make gyms a more comfortable environment for all of us, we launched this innovation from Planet Fitness on...if memory...
