OVERVIEW

Millions of triumphs happen every day in a Planet Fitness. So we created a place where people could share theirs, from grand to tiny. It quickly grew into a community of support and inspiration. Raising pride and goosebumps daily in other members, the employees and even the CEO. 

Launched 3 years ago, the community has over four hundred thousand members, over 100 million pageviews, and well over a million pieces of content, comments and user engagements. Planet of Triumphs has become a vibrant community and valuable member retention, and acquisition engine for the brand.

Strategy & Copy

Prompting the User

To make it easier for our users to upload their triumphs, we created images and titles to help them post.

What it all boils down to.

A few stats that sum up all our triumphs.

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Registered Members
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posts
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Monthly Site Visits

Storm the Centre

We teamed up with Under Armour to create a youth hockey program for our great neighbors to the north. Throughout the 6-week Armour Cup...