Millions of triumphs happen every day in a Planet Fitness. So we created a place where people could share theirs, from grand to tiny. It quickly grew into a community of support and inspiration. Raising pride and goosebumps daily in other members, the employees and even the CEO. 

Launched 3 years ago, the community has over four hundred thousand members, over 100 million pageviews, and well over a million pieces of content, comments and user engagements. Planet of Triumphs has become a vibrant community and valuable member retention, and acquisition engine for the brand.

Strategy & Copy

Prompting the User

To make it easier for our users to upload their triumphs, we created images and titles to help them post.

What it all boils down to.

A few stats that sum up all our triumphs.

Registered Members
Monthly Site Visits

Just Because Rewards App

Swarovski was looking for a way to move from being thought of as a special occasion purchase to being an everyday brand. With this they wanted to increase frequency of purchase and store visits. We introduced Swarovski Rewards, a mobile app driven loyalty program. The results were DAZZLING. Over 100K members spent almost $25 million in one year, and purchase frequency increased by 78%.