OVERVIEW

Millions of triumphs happen every day in a Planet Fitness. So we created a place where people could share theirs, from grand to tiny. It quickly grew into a community of support and inspiration. Raising pride and goosebumps daily in other members, the employees and even the CEO. 

Launched 3 years ago, the community has over four hundred thousand members, over 100 million pageviews, and well over a million pieces of content, comments and user engagements. Planet of Triumphs has become a vibrant community and valuable member retention, and acquisition engine for the brand.

Strategy & Copy

Prompting the User

To make it easier for our users to upload their triumphs, we created images and titles to help them post.

What it all boils down to.

A few stats that sum up all our triumphs.

0K
Registered Members
0K
posts
0M
Monthly Site Visits

Tiny Prices. Tiny Spokesquirrels.

Squirrels are people, too. And they love finding outdoor gear for a great price as much as the rest of us.