CATEGORIES
Digital
Experiential
Technology
OVERVIEW
We teamed up with Under Armour to create a youth hockey program for our great neighbors to the north. Throughout the 6-week Armour Cup competition teams upload video content for a chance to win weekly prizes as well as the Grand Prize of skating on the same ice as the pros.
We concepted each stage of the competition and built a responsive web app that let players sign up, view and upload content from anywhere.
The blueprint
Strategy & Design
From boxes to beauty. We mapped out hundreds of screens to create a user flow that was seamless.
Action gets rewarded
Strategy & Design
We designed 5 frames that encased team logos. The more they uploaded, the higher the frame level.
What it all boils down to.
A few stats that sum up our blood, sweat, & tears.
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